NewswireTODAY - /newswire/ - London, United Kingdom, 2005/12/27 - 2006 Predictions for public relations published today on askdd.com.

In his 2006 Predictions published today on askdd.com David Davis, the industry’s “agony uncle” says:

1. Blogging and podcasting will become the norm rather than the exception in the 21st century PR tool kit;

2. PR and press cuttings agencies will clash with the Newspaper Licensing Agency over its plans to introduce online products;

3. The power of political ‘spin doctors’ will continue to wane in the wake of increased media and public demands for meaningful information;

4. PR practitioners will be wary about using online media because clients are not convinced of its value and still want to traditional press cuttings;

5. CSR, with a specific focus on the environment, will gain greater importance as a communications’ issue;

6. Companies will invest more to improve intranets as effective internal communications tools but will find employee still resisting to use them;

7. PR budgets will increase by up to 10% with consumer and technology being the sectors to gain most;

8. PR in Turkey, China and central European countries will continue to grow even faster.

9. Investor relations will be active with a surge of merger & acquisitions hitting stock markets on both sides of the Atlantic;

10. Media evaluation companies will try but continue to fail to persuade clients to invest in benchmarking research at the outset of PR campaigns.

About askdd.com

David Davis created askDD. com in 2003 as a unique and affordable management consultancy service for everyone engaged in public relations. Customised for the Internet age, the 1-2-1 service offers his personal insights and expertise gained in a lifetime in newspapers and the most senior level of the international public relations business to:

- Young people starting out in public relations
- Professional practitioners looking to enhance their careers
- Agency managers and owners seeking to grow profitable revenues in today's changing competitive environment
- Clients eager to build successful results-oriented agency relationships
- Company managements unsure about the real cost and effectiveness of their in-house communications departments.

Agency / Source: PR Press Network / ClickPress

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