NewswireToday - /newswire/ -
Madrid, Spain, 2007/11/28 - Learning a foreign language is hard work, and forgetting it because lack of practice is a real waste. Here comes a new trend on Language Coaching, getting immersed in very customized activities.
Language schools are changing their methods to teach foreign languages. In an everyday faster life, when the terms “quick”, “fun” and “customizable” are more and more present, the learning process just follows the tide.
The European Commission, in a Special Language Barometer, reports that out of the 450 million inhabitants, 56% are able to hold a conversation in one foreign language, and an important 28% can do it in two. Approximately 1 out of 5 Europeans can be described as an active language learner. Over 87 % of the Europeans learned their second or third language in an academic way, either at school (65%) or in language schools (22%).
Why do not people learn another language? An interesting 64 % claims lack of time or motivation, while they still may be interested in actually learn. Out of that percentage, the first reason is the favorite among those who are 25-39 years old, managers and blue collars, and the lack of motivation is the predominant barrier for the older ones.
And here come the new patterns and ways to learn or improve foreign languages. As everybody has holidays –or should have-, and the fact that everybody has some kind of liking or hobby, the experts are starting to blend both situations to come up with a dynamic solution. If somebody wants to practice a language, the idea is to do it… on holiday time.
Tourism trends show that the search of experiences is an increasingly important reason for choosing certain destinations or activities. More and more, specialized schools and language agencies are offering language travels and trips, a mix of language courses and active holidays.
Spain, 2006 world's 2nd tourism destination as the UNWTO reports, is addressing this new trend. Being the Spanish also the world's second spoken language excluding the Chinese mandarin, this country is becoming the convergence point of Spanish learning and experience holidays. Among the various choices, an example of this trend is the Spanish Coaching offered by Fun Time in Spain: a golfing week or escapades for shopping or visiting museums like El Prado or Thyssen-Bornemisza, together with a Spanish language coach.
As China and its main language is growing so fast, with a 2007 estimation of almost 10% increase in tourist arrivals, will it soon be a mix of Chinese language & China experiences the next travel fashion?