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Source IT, the leading regional mobility distributor in the Middle East, today announced that they are teaming up with HTC, the world's leading provider of Microsoft® Windows Mobile®-based smart devices, to participate in CommTel 2007. The companies plan to use the premier technology event as a platform to showcase their world-class retail mobility products such as Microsoft Windows enabled PDA and Smart phones, and meet existing and potential customers and partners in the Kingdom of Saudi Arabia.
“The Kingdom of Saudi Arabia is one of the largest markets for PDAs and Smart phones and a very important one for us. We decided to participate in CommTel as it is a well established technology event for over two decades in KSA and is growing bigger and better each year. Together with HTC, we plan to promote our portfolio of world-class mobility devices and PDAs as well as demonstrate our company’s profile at this niche event,” said Ahmed Ashraf, General Manager -Sales, Source IT Distribution.
“Our main objective of participating at CommTel is to show our commitment to the Saudi market by offering latest and best mobile devices and smart phones. We will demonstrate the features of our high-end products such as HTC TyTN II and HTC TOUCH to visitors at our stand. We are also looking forward to meeting our existing customers and partners as well as recruiting new resellers to expand our channel partner network in the country." Mr. Ashraf added.
Vishnu Vardhan, Executive Director, HTC Middle East and North Africa, said, “We are looking forward to the start of CommTel 2007, as it gives us another opportunity to enhance our brand visibility and image in the high profile Saudi markets, where we made our foray with the launch of HTC Touch and HTC TyTN II. Judging by the impressive response to HTC products, we are confident of establishing a strong presence in this market, especially with the support of reputed distributors like Source IT. CommTel 2007 is certain to prove extremely fruitful for us, as we showcase the capabilities of some of our latest devices.”
CommTel 2007, which caters to technology and communications in the Kingdom of Saudi Arabia, brings together vendors and suppliers of business equipment, mobile phones, IT to name a few and is considered to be the one-stop shop to discover new and innovative products and services. At the event, Source IT and HTC will be demonstrating the features and benefits of HTC’s technologically advanced, feature-rich mobile PDA & Smart phone devices - HTC TyTN II and HTC Touch in addition to showcasing HTC’s portfolio of products such as the hugely popular HTC Advantage X7500, S710 and P3400 to name a few. Source IT will also be demonstrating its expertise in the field of mobility and technology convergence at the exhibition.
Source IT and HTC will be exhibiting at CommTel 2007, which takes place from 12th – 16th November at the Jeddah Convention Centre. Senior executives and experts from both companies will be present at the event to meet existing and potential customers and partners.
About Source IT
SourceIT was established in January 2004 with the key objective - “to offer a full end-to-end retail distribution solution to the Middle East channel”.
Source IT is one of the fastest growing companies in the Region, with a clear 100% trade only business model focused on mobility products and accessories. Source IT offers scalable, turn-key retail solutions, providing true addition to their partners.
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