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Written by / Agency / Source: BIG 92.7 FM
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Radio Audience Measurement Findings Out for the Week-end October '07 - According to the latest RAM findings, BIG 92.7 FM delivers REACH to more than 1.1 crore listeners every week, across Mumbai, Bangalore & Delhi All this, in just a year of launch!
Radio Audience Measurement Findings Out for the Week-end October '07

 

NewswireToday - /newswire/ - Hyderabad, Andhra Pradesh, India, 2007/11/01 - According to the latest RAM findings, BIG 92.7 FM delivers REACH to more than 1.1 crore listeners every week, across Mumbai, Bangalore & Delhi All this, in just a year of launch!.

   
 
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BIG 92.7 FM, has come up with triumph in the Radio Audience Measurement (RAM) findings. Within just one year of launch, BIG 92.7 FM living true to its name, has made a BIG impact in the radio industry! BIG 92.7 FM has clearly proved to be the No. 1 choice across all target groups, delivering higher reach than any of its competitors in the metros of Mumbai and Bangalore.
Mumbai / Bangalore
Station name Cum Reach ‘000 Station name Cum Reach ‘000
BIG 92.7 FM 4982 BIG 92.7 FM 2561
Red FM 93.5 FM 4764 Radio Mirchi 98.3 FM 2162
Radio City 91.1 FM 4279 S FM 93.5 FM 2029
Radio Mirchi 98.3 FM 3657 Radio One 94.3 FM 1998
Radio One 94.3 FM 3599 Radio City 91.1 FM 1471
* Week ending 20th Oct 2007
* Week ending 13th Oct 2007

Source: RAM

As per the latest RAM data (week ending 20th Oct’07), BIG 92.7 FM delivers ‘reach’ of over 1.1 crore listeners cumulatively in the 3 metros – Mumbai, Delhi and Bangalore. In addition to leadership in Mumbai & Bangalore, the station in Delhi, in just 3 months of introducing the unique Top 100 Chartbuster format, has witnessed No. 2 status on weekly reach among the Delhi youth, namely SEC ABC, 12-34 yrs listeners.
The RAM data has come at a time when the industry needs it the most, with the growth of the category and nationwide reach of the radio industry reaching new heights. Its format of timely and continuous information data provision will prove a strong tool for advertisers to plan their budgets and help broadcasters sharpen content and sales strategy.

Speaking on the occasion, Mr. Tarun Katial, Chief Operating Officer, BIG 92.7 FM, said, “We are very excited with the numbers especially given that our network is just about a year old. It re-affirms our positioning and content strategy which was helped us stand out in the cluttered environment. Radio listenership measurement is a critical aspect to the industry, the emphasis being on ‘timely’ measurement and not just dated results that come in over three to six months. The radio category needs to grow to where it deserves and this is a move in the right direction.”

 
 
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Written by / Agency / Source: BIG 92.7 FM

 
 

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Radio Audience Measurement Findings Out for the Week-end October '07

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Publisher Contact: Nitin Tanksale - Big927FM.com 
+91 40 3918 9306 / +91 93 9240 3253 nitin.tanksale[.]big927fm.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any BIG 92.7 FM securities in any jurisdiction including any other companies listed or named in this release.

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