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The Red Cross is a key organization providing over half a million displaced San Diego County residents with shelter, food, clothing and support throughout this historic fire season.
“As people, we have a civic duty to support others especially in times of natural disasters. Today, we stand together with our customers to help the community of San Diego County by donating proceeds to help our neighbors,” stated Ms. Bali Clasquin, President and Chief Executive Office of Brandlet.
Just recently launched and open for business, Brandlet offers designer woman apparel direct from its warehouse at a cost-savings of up to 60%. Brandlet is located in southern California.
About Brandlet.com
In 2007, Brandlet.com was born as an e-retailer specializing in high-end authentic designer fashions for women. Brandlet is a distinct online boutique that is focused on quality customer service and an extensive selection of genuine name brand clothing. A key guide to Brandlet’s business practices is in offering value to each consumer. From everyday access to Brandlet’s customer service team to savings of up to 60% off retail prices, the Brandlet experience is targeted toward satisfying the needs of the whole client.
Owner and chief executive officer Bali Clasquin established Brandlet.com as an online store, committed to selling only first-quality, genuine name brand clothing from designers around the world. Each piece is hand-selected and thoroughly inspected for quality and authenticity before being offered to clients. From slacks, shirts and blouses to dresses and skirts, Brandlet’s inventory appeals to the most discerning fashion-conscious shopper. Designer brands from Anne Klein, BCBG Maxazria, Dolce and Gabbana, Joie, Laundry, Tahari, Guess and others are offered daily while select designer garments are featured at Brandlet’s “Deal of the Day” where customers can benefit from Brandlet’s stocked inventory.
To augment the Brandlet experience, Ms. Clasquin commissioned the development of an online shopping interface to provide clients with easy website navigation using simple search tools. With a click of the mouse, clients can quickly conduct product searches by category (price, size, style or brand) and easily add items to the shopping cart for secure purchasing. Once processed, all orders are professionally wrapped and packaged, shipping directly from the warehouse for prompt arrival at any U.S. destination.
Along with quality products, comes exceptional customer service. Each client can tap into Brandlet’s professional customer service team at anytime. From product inquiries, purchase assistance, questions regarding orders or feedback on services and products, customer service is always available at cs[.]brandlet.com
The Brandlet experience. A unique shopping adventure where the quality and service of a department store is combined with the ease and price of an online outlet.
About the Owner
Ms. Bali Clasquin established CQ International (CQI) in 2003 and is currently President and Chief Executive Officer of the company’s online designer shopping boutiques, Brandlet.com and Khadus.com
Born in India and raised in Hong Kong, Ms. Clasquin began her business career at the age of 17 where she formed a granite and marble distribution company to support the growing development of hi-rises in Hong Kong’s city core. In 1995, Ms. Clasquin moved to the United States, completing her bachelor’s degree at California State Polytechnic University (Pomona) and continuing on to National University where she obtained a Masters in Business Administration in 2005. During this time, Ms. Clasquin worked in the computer industry where she built a strong repertoire of technical experience to complement her international business expertise.
In 2006, Ms. Clasquin fused her academic and professional experiences with her inert fashion sense acquired while living in Asia’s most cosmopolitan city to establish Brandlet.com, a unique one-a-day e-retailer that sold a range of products from computer electronics to high-end fashion apparel. With products from the U.S. and Hong Kong, Brandlet.com offered merchandise direct from its warehouse, selling one product a day at discounted prices. A primary focus of the company was to provide reliable customer service and utilize recognized online marketing affiliates. By the end of its first year, Brandlet.com had over 70,000 visitors.
Based on consumer feedback on product preferences and her personal allure to designer fashions, Ms. Clasquin considered a change at Brandlet.com. Research concluded that fashion e-retailers offered selection but poor customer service and department store prices limited customer satisfaction and purchasing frequency. In the spring of 2007, Ms. Clasquin set out to re-align Brandlet.com with the needs of its consumers.
On 10 September 2007, Ms Clasquin re-introduced e-retailer Brandlet.com while launching a new one-a-day e-retailer, Khadus.com. Both online boutiques are customer-focused and dedicated to offering selection, and authentic brand name designer fashions for women at outlet prices.
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