NewswireToday - /newswire/ -
Austin, TX, United States, 2007/10/17 - Adlucent, an Austin-based Internet marketing company that helps organizations reach new constituents through search engine marketing campaigns will provide a online marketing seminar for nonprofits. The seminar will be part of the 2007 Convio Summit.
Adlucent, an Austin-based software startup that helps companies efficiently reach their target audiences through search marketing and conversion optimization, today announced its participation in the 2007 Convio Summit.
Adlucent’s founder, Michael Griffin, will give a session focused on driving online traffic to nonprofit organizations. The seminar, Building Web Traffic through Online Promotion and Search Engine Optimization, will take place Friday, October 19 from 12:30-2:00 at the Renaissance Austin Hotel.
In this presentation, Griffin will discuss essential techniques for creating effective online advertising campaigns and leveraging search engine optimization (SEO) to improve rankings in the paid and organic search results. He will also present case studies of nonprofits that have successfully used Adlucent’s search engine marketing (SEM) strategies to build rewarding relationships with their constituents.
“SEO/SEM is a powerful, scaleable, and direct way for nonprofit professionals to connect with other people and organizations passionate about the same issues,” says Griffin. “I’m excited to have the opportunity to present nonprofits with a successful marketing approach—one that will enable them to build global awareness of their organizations, create a large advocacy network, and generate the funding necessary to fulfill their missions.”
Convio’s 2-day client conference is designed to help nonprofit organizations use the Internet more strategically and network with like-minded peers who want to learn about proven practices for online fundraising and advocacy.
Based in Austin, Texas, Adlucent (adlucent.com) provides companies with a powerful and scalable platform that provides actionable insight to effectively create, launch and manage high-volume, high-value, online campaigns. Through search engine marketing and conversion optimization, Adlucent brings organizations to the forefront of the search engine results pages and optimizes success at the keyword level.