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Galvanek & Wahl Advertising Agency based out of Manville, NJ is proud to announce that they are the newest recipients of the Summit Marketing Effectiveness Award for their work promoting Lupus Clinical Trials. The national campaign, which sought to raise awareness about clinical trials for lupus in conjunction with the Lupus Research Institute (LRI), was chosen as a winner among hundreds of other entries.
The Summit International Awards (SIA) organization is dedicated to rewarding excellence in the communications industry by sponsoring competitions in which companies and individuals from all over the world submit their work for evaluation. Only the best of these submissions are chosen to receive one of the company’s three awards: Emerging Media Award, Summit Creative Award, and Marketing Effectiveness Award.
The Marketing Effectiveness Award acknowledges the contribution of advertising on the overall impact of a marketing campaign and the influence of this advertising on a consumer’s knowledge, attitudes, and beliefs. Of all of the submissions given to SIA, only 15.5% were given the honor of marketing effectiveness. The Lupus clinical trial awareness campaign was chosen as one of the winners.
The goal of the Lupus Clinical Trials campaign was to increase awareness about the importance of clinical trials in order to gather information on treatments, prevention, and a cure. Galvanek & Wahl spearheaded the design of the Lupus Together brand and once incorporated into the website it successfully increased traffic on the Lupus Trials website from 200 views per month, to 5,000 views per month. Their winning entry, “Lupus Together Awareness Brochure,” successfully added to the campaign brand and increased awareness and knowledge among the lupus community. Galvanek & Wahl adds the Summit Award to their expanding list of achievements in 2007, which already includes an Aegis award and an Aurora award.
Recently Galvanek & Wahl has made a name for itself as a leading New York/New Jersey clinical trial awareness advertising agency. The agency has worked closely with Bristol-Myers Squibb for several years on various clinical trial campaigns using television as the primary medium for patient recruitment awareness. With awareness campaigns for Advanced Colorectal Cancer, Type 2 Diabetes, Advanced Breast Cancer, Major Depression Disorder and many others, the Lupus Clinical Trial campaign is one of many success stories.
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