NewswireTODAY - /newswire/ - London, United Kingdom, 2007/08/03 - Advanced and Fashion Capital have announced a tie-up to create the definitive business directory for the garment industry. All listings will be provided free of charge and will allow companies to gain search engine visibility with no costs involved.

Moda exhibitors will get the chance to boost their online presence thanks to a tie-up between the Fashion Capital website and pre-retail services provider Advanced.

The two companies have agreed to work together to enhance Fashion Capital’s business directory and make it the definitive suppliers guide for the British Clothing Industry.
The Fashion Capital website generates 5.5 million hits a month from its 60,000 unique users and its business directory is already the most comprehensive available on the net for the clothing industry.

The next step is to make it truly definitive and this process will begin at Moda where a representative of Fashion Capital will be available on the Advanced stand to take company details.
Director Jenny Holloway said: “We are a not-for-profit company and our remit includes supporting all sectors of the British clothing and textile industry.
“I believe that a free online marketing platform is needed to help ensure that Britain continues to be at the forefront of fashion in an increasingly globalised world.”

The business directory currently features standard contact and address information, but the listings are set to be enhanced as part of Fashion Capital’s website re-launch, which is due to take place at the end of September.
The new listings will also feature logos and website addresses and will allow companies to associate their listing with the relevant keywords that describe their business.
This new keyword facility will greatly improve search engine visibility, which is a must if companies are to be found by prospective customers online.

Advanced’s head of communications, Matthew Ludlam, commented: “The enhanced business directory should be of interest to all companies.
“Those companies which are switched on in terms of web marketing will already appreciate its business value – and may well be able to reduce their online advertising spend because of it over time.
“Those who either don’t have a website or haven’t had it optimised for search engines will gain a visible presence for free. All it will cost is the time it takes to visit us at Moda and pass on the details.”
The Advanced stand is number FK36 and is close to the catwalk in the footwear section. Companies wishing to provide logos with their listings are asked to provide them as JPEG or PDF images on a CD or DVD.

Advanced – a garment processor and fashion logistics provider based in Halifax, West Yorkshire. In addition to being an Investor in People, Advanced is the only UK company to have both its garment processing operation and its transport division covered by the ISO 9001 quality mark.

Fashion Capital – sister company of Fashion Enter. The Fashion Capital website (fashioncapital.co.uk) is intended to support all aspects of the British clothing and textiles industry. It features three very busy forums, an e-boutique, trends information, fashion news and views, we well as online showrooms for designers and manufacturers.

Agency / Source: Advanced Supply Chain

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