NewswireToday - /newswire/ -
Atlantic Beach, FL, United States, 2005/11/02 - Marketers can learn how MEC averaged profits of $3.45 on each inbound customer service call that typically would have resulted in a cancelled subscription or refund - MarketingExperiments.com.
Marketers interested in learning how to make money from inbound service calls might want to pay attention to MarketingExperiments.com’s free upcoming Web clinic on November 9.
The clinic will show how MarketingExperiments.com (MEC) was able to save subscriptions and up-sell new services to those calling to cancel their subscription or get a refund. By properly instructing call center operators and providing needed support, MEC averaged a profit of $3.45 on each inbound customer service call.
“Many people think that providing customer service is a hassle and a waste of money, so they discourage their clients from calling and having any direct contact with the company,” said Nick Usborne, senior analyst at MEC. “When they do that, they are missing great opportunities to up-sell their services and bring in more revenue. Our clinic will outline how we generated revenue from these same calls and how others can put similar principles into practice in their own organizations. “
MarketingExperiments.com, an online research laboratory, has been named one of 2005’s best online marketing sites by KnowThis.com and is dedicated to discovering “what really works” in Internet marketing. MarketingExperiments.com tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve conversion, drive traffic and sell product. Results of its experiments are published online in the Marketing Experiments Journal.
MarketingExperiments.Com is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc.