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After working with a diverse slew of publishers, advertising, PR, marketing firms and businesses, Content Syndicate® realised that the communications scenario was fragmented with no single, cohesive destination or resource to go to when businesses needed tailor-made content on a tight budget and time frame.
Content Syndicate decided to streamline and consolidate the process of content buying and selling using an internet-based collaborative model. After 10 months of intensive research, development and pilot testing with select clientele, the platform is now live through its final test version or beta edition.
Speaking about the agenda of this unique venture, Maddy Reddy, 29, Founder & CEO of Content Syndicate said, “We believe content is not a commodity. Just about every business from a publisher to an SMB needs the right words or content on a regular basis to communicate their message across - this effort requires time, money, skill and scale to write all that. Content Syndicate's Words on demand® online platform caters to millions of such content buyers clamouring for customised and exclusive content from a few pages to thousands of pages.”
In the pre-beta phase alone, multi-nationals to small and medium sized businesses across verticals have used Content Syndicate's platform for multi-lingual content work ranging from commissioning brochures, web site content, corporate identity manuals, newsletters, white-papers, case studies, technical writing, editorial services, blog updates, press releases, translation; copywriting; search engine optimisation; case studies; proposals; resumes to publishers for features, news, reports, photographs and interviews.
“The response has been excellent and sustained. Clearly, this highlights the need and market opportunity for a simple and consolidated means for customised content services that can scale up across languages, categories and volume of content,” commented Reddy.
To quantify this, outside its full-time team of 32 employees, during the invitation-only test drive, more than 1000+ content providers ranging from professional copywriters, editors, translators, publishers, designers, bloggers and experienced freelancers have signed up to service over 110 clients.
According to respected industry research and advisory firm Outsell, the content aggregation and syndication business alone is a US$68 billion market, with the overall content industry market expected to rake in an impressive US$458 billion by 2009 achieving 6.4% growth.
With no ads, set-up costs, stifling contracts, subscriptions, retainer fees, long-term contracts, licenses, software to install or technical skills required - Content Syndicate’s simple yet scalable service can handle business writing needs of any kind, 24/7 across languages so clients don’t need to scour for their content requirements.
Furthermore, it handles the entire lifecycle of content – from commissioning to quality control to delivery and payment. All technical and operational issues such as work-flow, hosting, digital rights management, licensing, payments, security, copyrights, marketing, pricing, administration are handled by Content Syndicate at no extra cost.
Compared to other content providers that mass-distribute or syndicate the same content to every customer, CS generates exclusive, customised content services in languages beyond English across a range of categories offering its client’s both cost and competitive advantage.
Commenting on the platform, Mr. Reddy said, “Our launch version sets the ball rolling for our expansion and growth. All across this year, Content Syndicate will roll-out a range of specific content solutions targeted at helping the advertising, publishing, PR, marketing and interactive verticals and businesses.”
Built from ground-up using open source components and Web 2.0 technology, Content Syndicate’s platform is scalable to handle millions of users, transactions in a secure environment.
Content Syndicate is also opening up its application programming interface (APIs) in other words, the core engine of the platform so partners can build specialised services around the CS ecosystem.
About Content Syndicate
Content Syndicate’s innovative Words on Demand® platform helps content providers and buyers to commission, distribute, buy and sell content, that’s exclusive, customised and personalised for their unique requirements. Extending beyond English, Content Syndicate’s click-and-mortar business offers a range of quality content services in more than 218 languages to businesses and individuals.
With the motto ‘content is not a commodity’, Content Syndicate is working on its vision to offer content services across platforms, media and languages. Founded in late 2006 by Maddy Reddy, CS is incorporated as independent entities in the US, UK, UAE and India.
#Content Syndicate, Words on Demand, its design, logo, moniker are trademarks of Content Syndicate in the United States and/or other countries. Other trademarks are the property of their respective owners.
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