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NewswireTODAY - /newswire/ -
New York, NY, United States, 2007/06/05 - A new web poll conducted during May by Doremus, the specialist business communications agency has learned that 90% of respondents have accessed a blog to learn more about their companies (NYSE: OMC). NYSE: OMC
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A new web poll conducted during May by Doremus, the specialist business communications agency with offices in New York, San Francisco, London, Frankfurt and Hong Kong, has learned that 90% of respondents have accessed a blog to learn more about their companies.
Asked the question: “Have you ever accessed a blog to learn more about your company?” only 18% responded “no.”
The remaining 12% said “maybe,” leading to the speculation that perhaps they were considering blogging but haven’t yet done so.
Internally, corporate blogs are faster than the company newsletter for dispersing information about what’s going on in various departments.
A growing number of executives are admitting to blogging, both on internal company blogs and externally on various industry blogs, to learn what their employees and their customers think.
Only a handful of the growing number of companies that have had successful corporate blogs for the last few years are Sun Microsystems, The Boeing Company, Hewlett-Packard, IBM, Microsoft and Yahoo!. The list grows each day.
Blogs are giving companies the ability to connect with their audiences on a more personal level, to build trust and gather feedback. They empower people to express their opinions to anyone who cares to listen. And since customers now control part of the conversation about a brand, it is essential for companies to ensure that all marketing communications accurately reflect the essence of the brand in an effective and consistent way.
Doremus is a specialist in a world of generalists. With offices in New York, San Francisco, London and Hong Kong, we specialize in business communications, helping companies to grow. We do this by leveraging a unique understanding of our clients’ target audiences … taking the complex and making it compelling through intellect, insight, ideas and impact.
Doremus is a part of the Omnicom Group Inc. Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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mflatley[.]doremus.com 
