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Oracle has been named a Leader in the 2026 Gartner® Magic Quadrant™ (gartner.com) for Customer Data Platforms. The report evaluated Oracle Fusion Cloud Unity Data Platform, part of Oracle Fusion Cloud Customer Experience (CX). Oracle was recognized based on its Ability to Execute and Completeness of Vision. A copy of the report is available here.
“Enterprises don’t struggle with a lack of data; they struggle with disconnected systems and slow decision-making,” said Srishti Sofat, senior vice president, Oracle. “Being named a Leader in the Gartner® Magic Quadrant™ for Customer Data Platforms, we believe the report validates our belief that unified customer data creates value when it’s deeply connected to how the business actually runs. The Oracle Unity Data Platform is powered by AI and natively integrated with ERP, sales, service, and supply chain. That’s what allows our customers to move beyond segmentation and activation to true, enterprise-wide orchestration.”
Part of Oracle Cloud CX, Oracle Unity Data Platform unifies customer behavioral signals with operational context of orders, renewals, usage, and service history into a single governed customer view. With Oracle Unity Data Platform, organizations can:
• Unify enterprise data and resolve identity at scale: Contextual, living profiles enable organizations to connect finance, supply chain, sales, marketing, and service data sources for a full organizational view of a customer.
• Understand every relationship that influences revenue: Relationship-aware profiles across customers, accounts, buying groups, and products enable organizations to surface renewal risk, identify buying committees, and uncover expansion potential.
• Accelerate intelligent engagement: Production-ready AI models and account scoring reviewing customer lifetime value enables organizations to review churn propensity and act on the next best action.
• Act on signals in real time across marketing and sales: Embedded orchestration enables organizations to launch the right tactic, route to the right representative, and activate communication at the moment a signal happens.
• Run AI agents and agentic apps grounded in enterprise data: Built in agents and agentic workflows within the platform enable organizations to build, deploy, and act on enterprise data such as orders, renewals, financials, and service history.
• Scale with governance built into the foundation: Consent management and role-based controls within the same platform enables organizations to securely protect customer data.
Part of Oracle Fusion Cloud Applications, Oracle Cloud CX leverages the latest AI innovations to help organizations create, manage, serve, and nurture lasting customer relationships across marketing, sales, and service. Embedded AI agents operate as an execution layer within Oracle Cloud Applications analyzing connected data to make decisions and carry out actions that improve operational efficiency and customer experiences.
Gartner Disclaimer
Gartner, Inc., Magic Quadrant for Customer Data Platforms, Lizzy Foo Kune, Rachel Dooley, Suzanne White, Benjamin Bloom, Audrey Brosnan, 26 January 2026.
GARTNER is a registered trademark and service mark, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product, or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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