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The Retirement Advantage, Inc. (TRA)®, a national third-party administrator and fiduciary services provider, proudly marks its 30th anniversary, celebrating three decades of partnership with financial advisors, plan sponsors, and service providers nationwide.
Founded in 1996, TRA was built on a simple idea: make retirement plan administration easier without sacrificing expertise, service, or accountability. Thirty years later, that focus remains unchanged even as the organization has evolved through strategic growth, expanded capabilities, and continued investment in people, technology, and process.
“Reaching our 30th anniversary is a meaningful milestone for TRA,” said Matt Schoneman, President and Owner of TRA. “It reflects the trust our clients and partners place in us, the dedication of our team, and our commitment to continuously improving how retirement plans are designed, administered, and supported.”
Over the past three decades, TRA has grown from a regional firm into a national retirement services organization supporting more than 10,000 plan sponsors across the country. That growth has been guided by a long-term focus on operational excellence, disciplined investment in technology and talent, and a commitment to scalable, high-quality service.
Recent strategic initiatives reinforce TRA’s emphasis on strengthening advisor partnerships, expanding fiduciary and administrative solutions, and enhancing the client experience through innovation and efficiency.
“Our approach has always been intentional,” Schoneman added. “We build capabilities that help advisors grow their business, give plan sponsors confidence in their fiduciary responsibilities, and ensure participants receive accurate, timely service.”
TRA’s integrated service model combines personalized, dedicated support with advanced systems and controls, allowing the firm to deliver consistency at scale while maintaining strong, long-term relationships. This approach has enabled TRA to adapt to regulatory change, increasing plan complexity, and rising expectations around data security and transparency.
As TRA looks ahead, the organization remains focused on the future of retirement, investing in solutions that simplify administration, strengthen fiduciary governance, and support long-term retirement readiness for American workers.
“Our mission has not changed,” said Schoneman. “We will continue to design, implement, and administer customized retirement plans while delivering the high level of service our partners rely on. The next chapter for TRA is about building on what has worked and continuing to do what is right for our clients.”
About The Retirement Advantage, Inc.
TRA (tra401k.com), headquartered in Wisconsin, is a national retirement services firm specializing in third-party administration and fiduciary support for financial advisors and businesses of all sizes. With a strong focus on expert consultation, comprehensive resources, and outstanding client service, TRA has grown to become one of the largest independently owned TPAs in the country. Today, we proudly support over 10,000 plan sponsors and administer more than $13 billion in retirement assets.
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bill.sunagel[.]tra401k.com 
