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Introducing WO Aurora
WideOrbit is pleased to introduce WO Aurora, a new name for its flagship radio automation software. WO Aurora is the cloud-powered evolution of WO Automation for Radio, and a major leap forward in how broadcasters create, collaborate, and deliver content.
Radio broadcasting has changed. Your automation system should evolve with it.
Studios are no longer confined to a single building. Talent contributes from multiple locations; engineering teams support more stations with fewer resources; and broadcasters are expected to move faster than ever.
Designed for modern radio operations, WO Aurora delivers the freedom, mobility, and cost efficiency broadcasters need to thrive in today’s evolving media landscape.
With WO Aurora, your organization gains:
• Freedom to deploy your way;
• Mobility to broadcast from anywhere;
• Cost savings through reduced hardware needs and IT burden.
WO Aurora empowers your teams to move faster, work from anywhere, and streamline operations, all with the same feature-rich reliability broadcasters have come to expect from WideOrbit.
WO Aurora may be the right fit for your organization if:
• Your teams work remotely or across multiple locations and need flexible, mobile workflows;
• You’re looking to modernize and scale your infrastructure;
• You’re planning a cloud migration or you need the flexibility of a hybrid deployment.
Radio Without the Station
The world of radio moves at the speed of sound. Programming decisions happen in real time and content needs to reach audiences instantly. Talent and engineers increasingly work from multiple locations, which means the traditional model where everything happens from within one building no longer reflects how modern radio operates.
Cloud-powered radio automation is the answer.
“With WO Aurora, broadcasters can future-proof their operations while accelerating growth and adapting to the demands of modern media,” said William “Dub” Irvin, WideOrbit Managing Director and VP, Radio Automation. “Whether you’re expanding your station group, modernizing infrastructure, or empowering distributed teams, cloud-powered automation helps remove the limitations of traditional broadcast environments.”
And the best part? You can move to the cloud at your own pace.
WideOrbit offers flexible hosting options designed to support every stage of your cloud journey.
Cloud, On-Prem, or Hybrid?
Every broadcaster’s technology strategy is different. That’s why WO Aurora supports three deployment models: on-premises, cloud, and hybrid.
The right choice depends on your organization’s operational priorities, infrastructure strategy, and comfort level with cloud adoption.
On-Premises
For many stations, on-premises infrastructure remains a trusted and dependable approach. Maintaining systems locally can provide a familiar operational model and full control over hardware and internal environments.
Hybrid
A hybrid approach offers the best of both worlds. By combining on-prem infrastructure with cloud capabilities, broadcasters can:
• Test cloud hosting before committing fully;
• Deploy cloud solutions for some markets while keeping others on-prem.
Hybrid hosting provides a flexible bridge between traditional broadcast infrastructure and the future of cloud-powered operations.
Fully Cloud-Hosted
For broadcasters ready to fully embrace cloud technology, a fully hosted environment can deliver significant operational and financial advantages.
A cloud-hosted solution helps organizations:
• Reduce real estate costs, hardware investments, and overall cost of ownership;
• Keep software up to date with frequent updates and OS patches;
• Minimize time spent maintaining infrastructure and troubleshooting disruptions.
In short, cloud hosting shifts focus away from maintaining equipment and back to what matters most: creating great radio.
Web Studio
Radio Automation in Your Browser
One of the most exciting innovations within WO Aurora is Web Studio, a new browser-based interface that makes key automation functions accessible from anywhere.
Instead of relying on locally installed desktop applications, Web Studio allows broadcasters to access automation tools directly through a web browser.
This simple shift delivers major operational advantages:
• No VPN required for remote work;
• Easier for talent to contribute content;
• Reduced IT burden related to installing and maintaining desktop software;
• Automatic updates and OS patches.
For IT teams, this means fewer devices to manage. For talent, it means easier access to the tools they need. And for organizations, it means more flexibility across the entire organization.
Web Studio also powers one of WO Aurora’s most exciting new capabilities: Live Mic.
Live Mic
Broadcast From Anywhere
Remote broadcasting has traditionally required additional hardware, software, and engineering setup to deliver audio back to the station.
Live Mic for WO Aurora eliminates that complexity.
With just a microphone, a laptop running Web Studio, and an internet connection, talent can broadcast live from virtually anywhere. That could be from a sporting event, a remote broadcast, or your kitchen table.
Live Mic makes it easier than ever to bring the action directly to audiences without extra equipment, without complex remote-broadcast setups, and with less need for an engineer on location. It’s radio the way it was always meant to be: immediate, flexible, and everywhere.
Radio Is Art. Automation Is Craft.
A New Era of Radio Automation
Great radio will always be about creativity great hosts, great music, great storytelling, and real connections with listeners.
Automation should support that creativity, not complicate it. With WO Aurora, automation becomes almost invisible reliable, seamless, powerful, and behind the scenes.
“WO Aurora isn’t just a new name,” said Toni Coonce, WideOrbit CEO. “It’s the same trusted platform broadcasters rely on today, designed for the operational realities of modern broadcasting and built to support the future of radio.”
Hear it. See it. Believe it.
To learn more about the freedom, mobility, and cost savings of cloud-powered radio automation, please contact us.
Attending NAB 2026?
Join us for a live presentation at the WideOrbit booth, on Tuesday, April 21, at 10:00 AM PT. We’ll demonstrate WO Aurora and talk about how it can help you modernize your organization. Please RSVP to attend in-person.
*WO Aurora is the new name for the existing WO Automation for Radio platform. It is the same product, renamed to reflect the next evolution in radio automation.
About WideOrbit
WideOrbit (wideorbit.com) is the leader in premium broadcast technology and the largest sell-side processor of premium advertising in the world, cove ring the broadest assortment of media. WideOrbit is committed to helping media companies manage their a dvertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. WideOrbit software manages more than $30 billion in annual ad spending. WideOrbit has been providing trusted solutions to the media indus try since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2, 900 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic sof tware and another 3,200+ stations operate on WideOrbit Radio Automation platforms. Clients inclu de: Bell Media (Canada), Canal+ (France), Corus Entertainment (Canada), DirecTV, Entercom Communica tions, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, NBCUniversal, Orange (France), Rogers Communications (Canada), Scripps Television Group, Time Inc., Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organiza tions. WideOrbit is headquartered in San Francisco, with offices in Sea ttle; New York; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; London, UK: Paris, Fran ce; and Gothenburg, Sweden.
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