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Oracle had previously been named a Leader in the 2022 vendor assessment of the same market. The report notes that “Oracle receives strong accolades for its ability and consistency in delivering against its road map. With a robust list of features and functionalities in the pipeline, Oracle has an established track record of fulfilling its promises to PMS clients on planned updates, enhancements, and added capabilities.” The report adds that “Oracle has built its OPERA Cloud PMS to address the top challenges and concerns of hotel brands across geographies, sizes and market segment types.”
“We believe Oracle being named a Leader for the second time in this market validates our unwavering commitment to delivering the industry’s most functional, secure, and futureproof cloud platform for property management,” said Laura Calin, senior vice president, Oracle Hospitality. “But most importantly, we believe it signifies the trust and partnership we have with our thousands of hotel customers big and small who rely on us every day to drive revenue growth and keep their operations running smoothly and guests satisfied. As we look to the future, no one is better suited than Oracle to help the hospitality industry adapt, thrive, and capitalize on this next era of AI-driven intelligence.”
Centralizing operations, satisfying customers
The IDC MarketScape (idc.com) study examined the key strategies and capabilities that hospitality property management systems vendors are offering to the worldwide enterprise hospitality market. It evaluated and examined the strength of nine vendors as drivers of efficiency for hospitality operators and innovation partners to foster positive guest experiences. Other key components to the evaluation included capabilities in integration and partnerships, user experience, innovation, data reporting and analytics, guest engagement, flexibility, and scalability.
The report notes that “OPERA Cloud supports brands across the hospitality market with its largest portion of hotel clients in the comfort/midscale segment, followed closely by full-service, and budget/limited service brands. OPERA Cloud also has clients in luxury and resort, which is a growing area for Oracle and presents opportunity for Oracle to gain market share.” The report went on to say,“OPERA Cloud also offers dedicated functionality for planning, actioning, and communicating specific scenarios to relevant hotel staff to ensure a smooth guest experience from check-in to checkout. Another key capability is customizable screens and workflows that enable hotels and chains to tailor the UI to match brand standards or unique operational needs. Personalization is also available at an individual level, allowing users to customize their experience based on their role and specific tasks.”
“Oracle has demonstrated a strong strategy and ability to help hoteliers centralize all operations, services, and user management within a unified experience,” said Dorothy Creamer, senior research manager, hospitality & travel digital strategies for IDC. “The company does this while prioritizing accessibility and still maintaining the enterprise-grade security for which Oracle is known.
The Oracle Hospitality Integration Platform (OHIP) and global network of technology partners continue to be a strong suit, and the one that is cited consistently by its hospitality customers. The report adds that “Now five years into its existence, OHIP is a key lever to deliver foundational innovation and exceptional guest experiences to hotel clients. OHIP streamlines integration processes by providing open access so that partners and customers can self-serve by subscribing to and managing integrations without requiring Oracle assistance.”
Download an excerpt copy of the IDC MarketScape Worldwide Hospitality Property Management Systems 2025 Vendor Assessment for more information. Learn how hoteliers are driving innovation and delivering the best guest experience through Oracle Hospitality solutions.
1. IDC, IDC MarketScape Worldwide Hospitality Property Management Systems (PMS) 2025 Vendor Assessment, Doc #US52038025, August 2025
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market.
The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
About Oracle Hospitality
Oracle Hospitality brings more than 45 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. Our hardware, software, and services enable customers to act on rich data insights that deliver personalized guest experiences, maximize profitability, and encourage loyalty. Cloud-based, mobile-enabled, with open APIs, Oracle’s OPERA Cloud property management and distribution, Simphony point-of-sale, reporting and analytics, and Nor1 upsell solutions accelerate innovation, increase revenue, lower IT cost, and maximize operating efficiency.
About Oracle
Oracle (oracle.com) offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud.
Trademarks
Oracle, Java, MySQL, and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company ushering in the new era of cloud computing.
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