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Matrix Solutions, provider of the only global ad sales platform built specifically for media, today announced that FOX Television Stations have selected the Monarch Revenue Management and CRM platform to drive operational efficiency, enhance visibility, and optimize advertising revenue across their growing portfolio of linear, digital, OTT, and CTV channels.
With the increasing complexity of managing diversified revenue streams, FOX Television Stations sought a centralized, intelligent system to unify their forecasting, pipeline management, and budgeting efforts. By implementing Monarch, FOX will gain a holistic and real-time view of its sales organization, empowering teams with the tools to make smarter, data-informed decisions and improve overall advertiser engagement.
“As media organizations diversify their revenue models, the ability to connect data sources, streamline workflows, and maintain visibility across all channels is more critical than ever,” said Brenda Hetrick, President of Matrix Solutions. “We’re thrilled to support Fox with Monarch’s enterprise-grade forecasting and revenue management capabilities. Monarch will deliver the insights and agility needed to navigate the evolving ad landscape while enabling a consistent, strategic approach to customer engagement and revenue growth.”
FOX Television Stations will leverage Monarch’s advanced tools to:
• Optimize Revenue Streams by centralizing sales data and automating workflows across all media types, allowing for real-time analytics and actionable insights.
• Enhance Customer Engagement through seamless contact management, enabling their teams to better understand client needs and deliver strategic, multichannel advertising solutions.
• Drive Operational Efficiency by improving forecasting accuracy and providing a unified view of the sales pipeline across stations, teams, and territories.
"Our investment in Monarch underscores our commitment to modernizing ad sales with smarter tools that unlock new revenue opportunities,” said Sheila Bruce, Senior Vice President of Ad Sales, FOX Television Stations. “The platform equips our team with the visibility and agility needed to better serve our clients and grow our business across every screen and platform."
Monarch is currently deployed by over 10,000 users and manages more than $11 billion in annual media ad revenue. FOX joins a growing number of top-tier media companies choosing Matrix to future-proof their ad operations and empower sales success.
About Matrix Solutions
Matrix Solutions (matrixformedia.com) is a forward-thinking technology company that empowers the media ad sales industry with intelligence, technology, and expertise. Its flagship solution, Monarch, is the only global ad sales platform built specifically for media, delivering the tools and business intelligence necessary to optimize inventory. Matrix manages more than $11 billion annually in media ad revenue, serves over 10,000 users, and maintains a renewal rate exceeding 95%. The company also founded the annual Media Ad Sales Summit and Media Ad Sales Council (MASC), initiatives that unite industry leaders to advance the future of media ad sales.
About FOX Television Stations
FOX Television Stations (foxcorporation.com) owns and operates 29 full power broadcast television stations in the U.S. These include stations located in 14 of the top 15 largest designated market areas, or DMAs, and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles and Chicago). Of these stations, 18 are affiliated with the FOX Network. In addition to distributing sports, entertainment and syndicated content, our television stations collectively produce approximately 1,200 hours of local news every week. These stations leverage viewer, distributor and advertiser demand for the FOX Network’s national content.
Tags: Brenda Hetrick, Monarch, Matrix Monarch, Fox Television, Sheila Bruce
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