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Bitdefender (bitdefender.com), a global cybersecurity leader, today announced it is the only vendor named a Visionary in the 2025 Gartner® Magic Quadrant™ for Endpoint Protection Platforms (EPP).¹ This marks the third consecutive year Bitdefender has been positioned in the Visionary Quadrant and follows the launch of Bitdefender GravityZone Proactive Hardening and Attack Surface Reduction (PHASR), the industry’s first endpoint security solution to deliver tailored hardening for each individual employee based on established behavior patterns, tool usage, and application activity.
“To us, being named the only Visionary in this year’s Magic Quadrant signals that the industry is ready for a more intelligent, proactive approach to security," said Daniel Daraban, vice president of products, Bitdefender Business Solutions Group. “We believe this recognition reflects our long-standing commitment to building the future of cybersecurity where security is tailored, risk is managed in real-time, and compliance is built in. With our GravityZone XDR platform and MDR services, we empower defenders to work more effectively and efficiently, because that’s what really matters. We’re proud to lead where others are only beginning to explore.”
The 2025 Gartner Magic Quadrant for Endpoint Protection Platforms (gartner.com) evaluated 15 vendors for performance across multiple criteria to determine their Completeness of Vision, including market understanding, strategies across marketing, sales, and product offerings, as well as business model, innovation, and geographic presence. Gartner also assessed each vendor’s Ability to Execute based on product and service capabilities, overall viability, sales execution and pricing, customer experience, market responsiveness, and other key factors.
Bitdefender GravityZone is the company’s unified security, risk analytics, and compliance platform that delivers advanced endpoint protection (EPP), endpoint detection and response (EDR), extended detection and response (XDR), and cloud-native security. GravityZone provides deep security context to detections and offers a direct path to Bitdefender Managed Detection and Response (MDR) services.
Building on this foundation, Bitdefender recently enhanced GravityZone with several new capabilities and features, including GravityZone Compliance Manager, GravityZone Extended Attack Surface Management (EASM) and GravityZone PHASR, a true industry innovation.
The following are additional recent endpoint security achievements:
• Named a 2025 Gartner Peer Insights™ Customers’ Choice for Endpoint Protection Platforms Bitdefender was one of just five vendors to receive this distinction with a rating of 4.8 out of 5 based on 214 GravityZone customer experience reviews as of January 31, 2025.²
• Achieved Superior Results in AV-Comparatives Business Security Test Bitdefender was the only cybersecurity vendor (out of 17 participants) to achieve a 100% protection rate, blocking all 483 test cases during evaluations. GravityZone also attained a near-perfect (98.8%) score for protecting systems against infection by malicious files before, during, or after execution.
• Excelled in MITRE ATT&CK® Evaluations with Outstanding Alert Accuracy and Low False Positives Bitdefender GravityZone demonstrated unmatched efficiency, requiring an average of just three alerts to identify and report incidents to the security operations center (SOC), far surpassing the median of 209 alerts from other tested solutions.
• Named a top XDR vendor by Forrester Bitdefender was named a Strong Performer in The Forrester Wave™: Extended Detection and Response, Q2 2024. The report evaluated 11 vendors across 22 individual criteria including Analyst Experience, AI and Machine Learning, Endpoint Protection, Product Security and more.
In a Gartner Peer Insights review, an IT Director from an enterprise in the services industry stated the following about their experience with Bitdefender,"Our overall experience with GravityZone has been excellent. It does a great job of protecting our endpoints while not causing any performance or stability issues once properly configured. I would highly recommend GravityZone to fellow IT Directors and System Engineers."
¹Gartner, Magic Quadrant for Endpoint Protection Platforms, Evgeny Mirolyubov, Deepak Mishra, Franz Hinner, July 14, 2025
²Gartner, Voice of the Customer for Endpoint Protection Platforms, Peer Contributors, May 23, 2025
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