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It is estimated 20 million adults are now shopping online in the UK and an estimated £42 billion of online sales will be generated (IMRG) for 2007, in the UK alone. Despite this remarkable growth online shopping services have been slow to adapt to the new dawn of a mass online shopping market. Cyclicom owned cubalaya.co.uk, the new fun way to compare prices and products online, has launched a range of buying guides aimed at the mass market shopper. “Since the evolution of online shopping, buying information has been geared towards the online savvy shopper and biased towards technology products”, says Cyclicom CEO Ehud Furman.
“Cubalaya has devised a series of buying guides that are suited to those who have shopped before or those that are new to online shopping with an emphasis on providing guidance on mainstream products like clothing and furniture”.
Buying guides launched to date include categories such as mobile phones, MP3 Players, Digital Cameras, Microwave Ovens, Finance, Clothes, Furniture, Microwave Ovens, Toasters, Refrigerators, Televisions and Printers. “These are proving very popular with online shoppers using the Cubalaya price comparison engine to research before finding, comparing and then buying the product online and we will be launching many more over the next few months to cover everything from garden equipment to sports equipment” said the UK Managing Director Mark Guymer. Cubalaya is dedicated to providing an online shopping service that maintains a user friendly interface but unlike many other services captures the fun and excitement of the shopping experience.
Cubalaya also provides other unique features that leverage the web 2.0 phenomenon of community shopping. The cubalaya blog is something that provides deep buying insights in a personable format that today’s online market finds relevant. Another example of community shopping is the ‘Send to a friend’ feature available once you have located a product. It is an intuitive way to tell friends and family about potential presents or that latest game or gadget that has just come out. Cyclicom continues to look at features that don’t degrade a high quality user experience and continue to make Cubalaya the shopping bot that combines fun and functionality for online shoppers everywhere.
Cubalaya has shopping comparison websites in the UK, Germany and US markets and is a product from Cyclicom Holdings Limited.
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