NEWSWIRETODAY Press Release& Newswire Distribution | HOME
PRTODAY / NewswireToday press release distribution service network
Agency / Source: ROHM Co., Ltd

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

ROHM and Nanjing SemiDrive Technology Jointly Develop a Reference Design - Utilizing PMICs and SerDes ICs for SoC - ROHM and Nanjing SemiDrive Technology Ltd., China’s largest SoC manufacturer for smart cockpits, have jointly developed a smart cockpit reference design - /
ROHM and Nanjing SemiDrive Technology Jointly Develop a Reference Design - Utilizing PMICs and SerDes ICs for SoC


NewswireTODAY - /newswire/ - Ukyo-ku, Kyoto, Japan, 2024/05/22 - ROHM and Nanjing SemiDrive Technology Ltd., China’s largest SoC manufacturer for smart cockpits, have jointly developed a smart cockpit reference design - / TYO: 6963; OSE: 6963

Your Banner Ad Here instead - Showing along with ALL Articles covering Electronics / Instrumentation / RFID Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


The design is primarily based on SemiDrive’s X9M and X9E automotive SoCs, and includes PMICs, SerDes ICs, LED driver IC, and other components from ROHM. A reference board based on this design is also available, consisting of three boards: the CoreBoard, the SerDes Board, and the Display Board.

In recent years, the proliferation of smart cockpits and ADAS in vehicles has increased the demand for automotive electronics and components. The performance of PMICs and SerDes ICs, which are at the heart of electronic systems in vehicles, has a direct impact on the stability and efficiency of the entire system. In this context, ROHM PMICs and SerDes ICs achieve a high level of integration in power supply blocks while supporting increased stability during high-speed data transmission.

ROHM and SemiDrive have been exchanging technologies since 2019, particularly in the development of applications for vehicle cockpits. In 2022, the two companies entered into a strategic partnership for the development of advanced technologies in the automotive sector. This resulted in ROHM components such as PMICs and SerDes ICs being integrated into the reference board for SemiDrive's X9H In-Vehicle SoC. The reference board has since been adopted by a number of automakers to provide advanced functionality for cockpits and other vehicle applications.

This time, ROHM and SemiDrive have collaborated on the development of the REF66004 reference design featuring the vehicle-mounted SoCs X9M and X9E. As such, the REF66004 is expected to further expand application line-up, including in popular mass-market models. In addition to the SerDes IC used in the X9H reference board, ROHM also provides the BD96801Q12-C SoC PMIC and BD9SA01F80-C buck converter IC for driving the SoC, as well as the BD39031MUF-C general-purpose PMIC for ADAS that supplies power to the SerDes IC. This solution supports operation of up to three display projections and four ADAS cameras (Surround-view camera). Going forward, ROHM will continue to develop products for car infotainment systems that contribute to improving automotive safety and comfort.

Zhang Qiang, Chairman, Nanjing SemiDrive Technology Ltd
“As vehicles become increasingly smart, so too does the demand for car electronics and components. SemiDrive is focused on providing core components such as automotive SoCs and controllers for next-generation automotive E/E (Electrical/Electronic) architectures. Partnering with ROHM, which offers a rich portfolio of semiconductors for ADAS and cockpits, will greatly contribute to achieving next-generation cockpit solutions. In particular, ROHM SerDes ICs and PMICs which leverage original analog technology are key components in our reference design. We look forward to continuing our collaboration with ROHM to provide innovative solutions in a wide range of automotive fields.”

Tetsuo Tateishi, Member of the Board, Senior Corporate Officer, in charge of Research & Development, IT, Legal & Intellectual Property and LSI Business, ROHM Co., Ltd.
“We are pleased to have developed this reference design in collaboration with SemiDrive, a company with extensive experience in automotive SoCs. As ADAS evolves and cockpits become more multifunctional, the role of automotive analog semiconductors such as SerDes ICs and PMICs is becoming increasingly important. At the same time, the new PMIC provided by ROHM for SoCs represents a novel concept in power ICs that can flexibly adapt to next-generation automotive power system configurations. Going forward, we will continue to deepen our partnership with SemiDrive to increase our understanding of next-generation cockpits and accelerate the development of a wide range of products, contributing to further evolution in the automotive sector.”

REF66004 Reference Design Incorporating X9M, X9E, and ROHM Products
This reference design combines SemiDrive’s X9M and X9E SoCs for smart cockpits with ROHM PMICs for SoCs and ADAS, SerDes ICs (for display/camera), LVDS splitter IC, and LED driver IC for vehicle displays. It is available on ROHM’s website. The design offers a cockpit solution capable of driving up to three screen projections and four cameras. In addition, ROHM's new PMICs for SoC enable arbitrary output voltage setting and sequence control via internal memory (One Time Programmable Memory), allowing flexible, high efficiency power supplies to be achieved that are tailored to circuit requirements.

A reference board based on this design is also available individually on request, capable of running multiple operating systems (OS) on a single SoC taking advantage of SemiDrive’s unique hardware virtualization capabilities. At the same time, a hardware security management module enables the transmission of commands from the operating system to the SoC and GPU. By swapping different SemiDrive SoCs with compatible pinouts, application specifications can be changed quickly and without circuit changes.

• SemiDrive's X9 Series of Automotive SoCs
Ranging from entry-level to flagship models, SemiDrive’s X9 series of in-vehicle SoCs, which supports a variety of applications, including instrument clusters, car infotainment, cockpit domain control, and intelligent monitoring systems, has already completed shipments exceeding one million units. In addition, a sufficient production system has been established through extensive mass production experience.

• ROHM 's Reference Design Page
Details of ROHM’s reference design REF66004 and information on equipped products are available on ROHM’s website. REF66004-EVK-00x reference boards (REF66004-EVK-001/002/003) are also offered. Please contact a sales representative or visit ROHM’s website for more information on reference boards.

About Nanjing SemiDrive Technology Ltd

A provider of high performance and reliable automotive SoCs, SemiDrive ( is the first automotive SoC manufacturer to comply with major automotive-related standards, including AEC-Q100, ISO 26262 (ASIL B/D) and China Commercial PIN Certification. For the future of smart mobility, SemiDrive offers a lineup of products and solutions ideally suited for next-generation E/E architectures, such as smart cockpits, smart control systems, and autonomous driving. SemiDrive’s automotive SoCs have already achieved large-scale production, with over 260 customers, nearly 200 projects, and shipments exceeding three million units. In addition to engaging with over 90% of automakers in China, we also do business with global automotive manufacturers.

About ROHM

ROHM ( has recognized the importance of quality in its business activities since its founding. Established in 1966, our corporate objective has been to always put Quality First. What’s more, in the 1990's we actively pursued third-party certifications such as ISO9001 and IATF16949, while receiving numerous accolades from customers along with high evaluations from external evaluation organizations.


SoC (System-on-a-Chip)
A type of integrated circuit that incorporates a CPU (Central Processing Unit), memory, interface, and other elements on a single substrate. Widely used in automotive, consumer, and industrial applications due to its high processing capacity, power efficiency, and space savings.

PMIC (Power Management IC)
An IC that contains multiple power supply systems and functions for power management and sequence control on a single chip. It is becoming more commonplace in applications with multiple power supply systems in both the automotive and consumer sectors by significantly reducing space and development load vs conventional circuit configurations using individual components (i.e. DC-DC Converter IC, LDO, discrete).

SerDes IC
A generic term for ICs typically used in pairs to convert communication methods for the purpose of high-speed data transmission. The serializer converts data into a form that can be easily transmitted at high speed (parallel to serial bus) while the deserializer converts the transmitted data back to its original format (serial to parallel bus).

Your Banner Ad Here instead - Showing along with ALL Articles covering Electronics / Instrumentation / RFID Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Agency / Source: ROHM Co., Ltd


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick NewswireToday Visibility Checker


Distribution / Indexing: [+]  / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
  Your Banner Ad showing on ALL
Electronics / Instrumentation / RFID articles,
CATCH Visitors via Your Competitors Announcements!

ROHM and Nanjing SemiDrive Technology Jointly Develop a Reference Design - Utilizing PMICs and SerDes ICs for SoC

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
Nanjing SemiDrive | ROHM
Contact: Press Office - 
+49-2154-921-0 presse[.]
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any ROHM Co., Ltd securities in any jurisdiction including any other companies listed or named in this release.

Electronics / Instrumentation / RFID via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From ROHM Co., Ltd / Company Profile

Read Electronics / Instrumentation / RFID Most Recent Related Newswires:

Infineon Introduces Power System Reliability Modeling to Reduce Power Shortages and Blackouts in Data Center Systems
Mouser Electronics to Showcase Newest RF and Microwave Technologies At IMS 2024
Sensata Technologies Introduces the SGX Series Contactors for Material Handling, Energy Storage Systems, and DC Fast Charging Applications
Infineon Receives German Brand Award for 'Corporate Brand of the Year'
Qorvo® Revolutionizes Circuit Breakers with 750V, 4 milliohm SiC JFET in TOLL Package
Nexperia’s Portfolio of 650 V SiC Diodes Now Addresses Automotive and A Wider Range of Industrial Applications
Curtiss-Wright Introduces 40 Mbps Dual-Channel PCM Merger Module for Networked Flight Test Instrumentation Systems
STMicroelectronics Launches STeID Java Card™ Solutions for Trusted e-Identity and e-Government Applications
TDK to Showcase the Power of its Advanced Sensor Solutions At Sensors Converge 2024
Qorvo® Showcases Innovations in SPICE Simulation, SiC and Motor Control At PCIM 2024
Kontron Introduces High-End 6U VPX Computing Board for Imaging, Radar, and Embedded Server Applications
Yokogawa Test & Measurement Releases CT1000S AC/DC Split Core Current Sensor
STMicroelectronics Releases Energy-efficient Autonomous Inertial Measurement Unit with Industrial Product Longevity
Bravechip and Ambiq Bring Low Power Innovation to Smart Rings with BCL603S3L
TDK Introduces New Stray-field Robust 3D-magnetic Position Sensor with Capabilities for Processing External Signals

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business



Visit  RightITnow, Inc.

  ©2005-2024 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are proudly NOT affiliated with USA TODAY (