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This deal, signed by Subex (Asia Pacific) Pte Ltd, (wholly owned subsidiary of the Company) leveraging Subex’s advanced Business Assurance solution on HyperSense, marks the continuation of a productive alliance that spans over 15 years, building on the ROC Revenue Assurance system’s success.
The operator is poised to emerge as a visionary leader in telecom technology, striving to deliver unparalleled 5G connectivity, integrated solutions, and an enhanced customer experience. This ambition is supported by the partnership with Subex, aimed at enhancing service quality and providing superior connectivity and integrated solutions.
This initiative is expected to transform the operator’s approach to Business Assurance. Utilizing Subex’s AI-based solutions, the operator plans to enhance its assurance capabilities significantly, address a wider array of risks, and elevate its operational maturity. It’s a strategic step designed to proactively manage risks, particularly those emerging in the evolving 5G landscape, enabling rapid innovation and growth in the digital ecosystem.
As telecommunications services expand, they now offer comprehensive bundles that combine traditional offerings like voice, SMS, and data with modern features such as content streaming, financial services, devices, utility management, e-commerce, and travel reservations. This expansion has led to a complex network of connections, dependencies, contractual relationships, service coordination, partner ecosystem management, and revenue models that span both retail and enterprise services. This complexity introduces various risks affecting customer satisfaction, revenue, brand reputation, costs, and the stability of partnerships.
Subex’s AI-driven solution, designed specifically for the Tier 1 APAC operator, seeks to address both conventional and emerging risks within this intricate network of interdependent services and revenue streams developed with digital partners. The solution provides advanced capabilities for swift integration, management, and analysis of both retail and enterprise operations. Moreover, this AI-first approach navigates through the complex web of data and services to offer insights and recommendations on risks, revenues, customer and partner impacts, thereby making a significant contribution to both the top and bottom lines.
Nisha Dutt, CEO of Subex, commented,“Subex is thrilled to partner with the leading APAC operator on this transformative journey. Our AI-driven Business Assurance solution is set to redefine the operator’s approach to assurance and risk management. This partnership underscores our commitment to future resilience, growth, and the acceleration of innovation in the 5G era. We are honored to support the operator’s vision, ensuring their status as a trusted provider of digital solutions and fostering meaningful connected experiences for their consumers. This long-term partnership is a strategic move towards synchronizing business and IT goals, boosting operational efficiency, and establishing the operator as a premier entity in the digital telecom domain.
About Subex
Subex is a pioneer in enabling Digital Trust for businesses across the globe.
Founded in 1994, Subex (subex.com) helps its customers maximize their revenues and profitability. With a legacy of having served the market through world-class solutions for business optimization and analytics, Subex is now leading the way by enabling all-round Digital Trust in the business ecosystems of its customers. Focusing on risk mitigation, security, predictability, and intelligence, Subex helps businesses embrace disruptive changes and succeed with confidence in creating a secure digital world for their customers.
Through HyperSense AI, Subex empowers communications service providers and enterprise customers to make faster, better decisions by leveraging Artificial Intelligence (AI) analytics across the data value chain. The solution allows users without coding knowledge to easily aggregate data from disparate sources, turn data into insights by building, interpreting and tuning AI models, and effortlessly share their findings across the organization, all on a no-code platform.
Subex has more than 300 installations across 90+ countries.
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rakshit.raviprakash[.]subex.com 
