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Pro-invest Group Standardizes its Hotels on Oracle Cloud - Oracle OPERA Cloud PMS brings security, analytics, and a library of hospitality integrations to owned and managed locations - /
Pro-invest Group Standardizes its Hotels on Oracle Cloud


NewswireTODAY - /newswire/ - Austin, TX, United States, 2024/04/09 - Oracle OPERA Cloud PMS brings security, analytics, and a library of hospitality integrations to owned and managed locations - / NYSE, NASDAQ: ORCL

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Pro-invest Group, a leading private equity real estate asset manager and investment firm has selected Oracle OPERA Cloud Property Management System (PMS) to standardize operations across its properties. Pro-invest needed to consolidate multiple PMS systems to centralize its data and operations on a system that could handle a wide range of hotels, from smaller independent properties to larger global brands. With OPERA Cloud, Pro-invest will be able to support its ambitious growth trajectory and enhance its service delivery to better serve the evolving needs of its guests across every segment of the market.

“We wanted a technology partner with a global track record of success. One that worked in the eco-system with other large brand partners of ours and could enhance our operational capabilities with a guest-focused hospitality experience,” said Howard Phung, director of digital, data, and technology at Pro-invest Group. “With Oracle we will be able to centralize our hotel and guest data into a single view, removing duplication and inefficiencies that were created previously by our different PMS solutions. OPERA Cloud will also help us contribute to our broader goal of industry innovation with its continuous upgrades and extensive list of strategic partners and third-party integrations.”

As a franchise partner across several of the world’s largest hotel brands and the owner of several of its own hotel brands, Pro-invest completed a competitive review, and chose OPERA Cloud for its security, proven ability to scale globally, and interoperability with its central architecture. OPERA Cloud also offered the criteria needed to help deliver on Pro-invest’s vision of a seamless, integrated guest experience powered by the cloud, fostered by an expansive library of validated integrations available through the Oracle Hospitality Integration Platform (OHIP).

Following a successful pilot at The Sebel Canberra Campbell, Pro-invest have rolled out Oracle OPERA Cloud to three further locations: Sage James Street, Sage Wollongong, and Country Comfort Perth. The company’s goal is to have the majority of hotels they run under both the Pro-invest Group and their joint venture Vista Hospitality Group live on OPERA Cloud by mid-2025.

“Pro-invest shares our passion for delivering technology that will not only help their individual properties perform better, but to set an industry standard of innovation that transforms the way people work and elevates the guest experience,” said Alex Alt, executive vice president and general manager, Oracle Hospitality and Retail. “It’s been great to partner with them to create a strategy to systematically modernize their properties with a comprehensive, secure cloud platform that allows them to take the complexity out of better manage their data and operations.”

About Pro-invest Group

Established in 2010, Pro-invest Group ( is an investment firm focusing on living/ operational asset classes within Private Equity Real Estate on behalf of global institutional investors across Europe, Middle East, and the APAC region.

Pro-invest Group manages c. AUD$3 billion through a combination of discretionary funds, joint ventures, and managed accounts. Pro-invest Group’s integrated platform allows for a proven value-add investment approach along the entire value chain from arranging funding through to repositioning/(re)developing, operating and asset managing individual assets as well as portfolios. Pro-invest Group assets include 32 hotels (c.6,000 rooms) in Australia and New Zealand, in addition to commercial and mixed-use properties.

Having established itself as a management platform in Australasia, the Pro-invest Group London office was established to focus on growth in the UK and Europe. Simultaneously Pro-invest Group are raising a third value-add fund of A$500 million for opportunistic investment in Asia-Pacific.

About Oracle Hospitality

Oracle Hospitality ( brings more than 45 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. Our hardware, software, and services enable customers to act on rich data insights that deliver personalized guest experiences, maximize profitability, and encourage loyalty. Cloud-based, mobile-enabled, with open APIs, Oracle’s OPERA Cloud property management and distribution, Simphony point-of-sale, reporting and analytics, and Nor1 upsell solutions accelerate innovation, increase revenue, lower IT cost, and maximize operating efficiency.

Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company ushering in the new era of cloud computing.

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Pro-invest Group Standardizes its Hotels on Oracle Cloud

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