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HASP, Aladdin’s patented and reputed solution, offers an extremely high level of security that meets the demands of today’s software publishers.
A pioneer in the software DRM arena, Aladdin provides software publishers and vendors with solutions to help prevent tampering and reverse engineering by hackers. Providing unique capabilities and enabling software vendors to minimize risk and maximize revenues, HASP stands as a revolutionary product in the industry.
“Existing solutions in the market enable enterprises to fulfill their business goals by protecting their assets against piracy and electronic theft,” said Zippy Aima, research analyst at Frost & Sullivan. “However, the need of the hour is to transform DRM solutions from inhibitors to enablers, offering the flexibility software vendors need to create new business opportunities that complement the workflow process, increase revenues, and provide consistent security.”
Aladdin’s HASP is a software- and hardware-based security system that provides software vendors with three unique capabilities, including copy protection, intellectual property (IP) protection, and the ability to flexibly create a variety of secure software licenses. These three functionalities significantly strengthen software vendors’ applications by eliminating the exposure to piracy, protecting IP, and enabling them to create licenses that lead to incremental revenue generation.
Another highlight of HASP, which is the most visible innovation in the market today, is its Cross Locking™ technology. This refers to the ability to use both hardware- and software-based protection and licensing, thus providing flexibility to the software publisher. The advantage of offering a combined solution is twofold: a higher level of security as well as the flexibility to create new business models and achieve further penetration in the market.
“HASP’s ability to render security throughout the life cycle of software development has enabled it to gain significant advantage over other competitive offerings,” Aima said. “HASP SRM provides support to each phase of the software lifecycle.”
This entails protecting the software by embedding security algorithms in the code at the development stage, tying in with tools that are involved in marketing and distribution stages, and locking it to either a hardware key or to an electronic software key on the host machine. HASP also provides product activation by activating the license and updating the license remotely.
Optimizing the lifecycle of software products, HASP’s Protect-Once-Deliver-ManyTM technology offers sets of role-based tools allowing developers to easily embed security into their code. Business strategists are empowered through tools that define business policies and create appropriate license schemes, while operations teams use tools to select pre-defined license schemes and securely embed them into the copy of the software they prepare for shipment. They also attach the selected locking mechanism (Hardware- or software-based) for the specific software copy. This approach significantly reduces the lifecycle cost, enables an agile response to changes in the market, and ensures that each phase is handled by the most appropriate team.
The distinct features of HASP have positioned Aladdin as a strong competitor in the Software DRM market and have enabled the company to enjoy deployments across the globe. Overall, the success of HASP can be attributed to its ability to offer strong software protection, flexible licensing models and enabling additional sales and profitability for software vendors.
Aladdin commands well over a third of the total software DRM market, indicating the success and reputation the company holds in the security market. In recognition of Aladdin’s approach to meet the demands of a dynamic market with a solution that not only has a competitive advantage, but has also fostered aggressive growth in the DRM industry, Frost & Sullivan is proud to present Aladdin with its 2007 Global Product Innovation Award.
Frost & Sullivan presents this Award to the company that has demonstrated excellence in new products and technologies within their industry. The recipient company has shown innovation by launching a broad line of emerging products and technologies.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
About Aladdin Knowledge Systems
Aladdin Knowledge Systems’ Software Rights Management (Aladdin.com) products are the #1 choice of software developers and publishers to protect intellectual property, increase revenues, and reduce losses from software piracy. Aladdin eToken is the world’s #1 USB-based authentication solution. The Aladdin eSafe secure Web gateway provides the most advanced protection against the latest Web-based threats and attacks. Aladdin has offices in 12 countries, a worldwide network of channel partners, and has won numerous awards for innovation.
About Frost & Sullivan
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.
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