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The Mill and MPC Advertising Unite Under the Mill Brand to Create the World’s Largest VFX Studio for the Advertising & Brand Experience Industries - The move comes as Technicolor Creative Studios consolidates its premium VFX offering across Advertising, TV & Film, Animation and Gaming - TheMill.com / Technicolor.com
The Mill and MPC Advertising Unite Under the Mill Brand to Create the World’s Largest VFX Studio for the Advertising & Brand Experience Industries

 

NewswireToday - /newswire/ - London, United Kingdom, 2022/01/12 - The move comes as Technicolor Creative Studios consolidates its premium VFX offering across Advertising, TV & Film, Animation and Gaming - TheMill.com / Technicolor.com. Euronext: TCH; OTCQX: TCL

   
 
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With an ambition to become the world’s largest creative visual arts company, Technicolor Creative Studios has announced the incorporation of award-winning VFX studio MPC Advertising into sister brand The Mill, to create one global studio network.

The new consolidated studio will be led by Josh Mandel, previously CEO of The Mill, who will be taking on the new role of President of Advertising at Technicolor Creative Studios. The Mill’s existing studios in London, Berlin, New York, Chicago, Los Angeles and Bangalore will combine with MPC Advertising’s studios in London, Amsterdam, Paris, Shanghai, New York and Los Angeles.

As one market-leading brand, the expanded studio will focus on three core business offerings within the Advertising & Brand Experience markets: Visual Effects, Creative Production and Brand Experience.

2022 will be a year of international investment and growth for The Mill, with new studios in Seoul and Shanghai as well as expansion of European operations in Paris, Berlin and Amsterdam. By bringing MPC advertising into The Mill and the launch of new studio locations, The Mill will create new jobs and broaden its creative offering, ensuring no talent is lost through the integration of both brands.

The Mill has already scaled for the future, investing heavily in new production, immersive and interactive technologies. As the market develops fast in new areas such as Realtime Production and The Metaverse, combining the two studios will support the sharing of talent, knowledge and the expertise necessary to driving innovation for Mill clients.

This is the next phase of Technicolor Creative Studios’ transformation strategy, with additional changes across the business in Gaming, Animation and Feature Film.

Josh Mandel comments,“Our agency and brand clients have consistently asked us to extend our VFX prowess into new areas of premium craft, from design and direction through to immersive experiences. We will now have the might to do all of this at global scale and will continue to serve those ambitious agencies and brands looking to leverage our Virtual Production capabilities and innovation in the use of real-time game engines, XR, Spatial Experience and creating for The Metaverse.”

Josh Mandel will be joining fellow Technicolor Creative Studios brand presidents, Tom Williams President of MPC VFX, Andrea Miloro President of Mikros Animation and Jeaneane Falkner - President of Technicolor Games.

The structural changes will roll out in January 2022, with MPC Advertising re-branding as The Mill effective immediately.

MEDIA FAQS:
Will there be redundancies?
This is an expansion and investment strategy, so the aim here is to preserve every single role at the company whilst growing and taking on more talent. There is a place for everyone in the new structure and the business will be scaling up significantly, creating more jobs for global talent in existing and new locations.

Why is MPC uniting with The Mill and not the other way round?
The Mill has been chosen as the flagship brand for Technicolor’s advertising division to enable MPC to focus its offering in the Feature Film and Episodic Content markets. Technicolor is streamlining its creative studios business to strengthen its proposition across key industry sectors. There will be four brands, each with a different industry focus:

• The Mill: Advertising (VFX, Creative Production, Experiential);
• MPC: Feature film and Episodic VFX;
• Mikros: Animation;
• Technicolor Games: Gaming.

The Mill additionally already has a strong offering within the production and experiential marketing spaces, which are growth areas for the company in 2022.

What will happen to MPC Film and Episodic?
MPC Film and Episodic will be rebranded to MPC VFX and will integrate Mr X, another VFX studio brand owned by Technicolor.

What will happen to the existing MPC offices?
MPC and The Mill have already co-located to the same office spaces in London. This location and all other existing and newly opened studios will be re-branded as The Mill.

What will happen to Mark Benson, CEO of MPC Advertising?
Mark Benson will take on the critical role of leading the studios global VFX business, as Executive Vice President. He will work closely with Josh Mandel to lead the studio globally.

What does this mean for the artists currently at MPC and The Mill?
For Artists, Producers and support staff this will offer great opportunities for career growth, international transfers, working across new clients, capabilities and more.

How many studios will The Mill have globally after this restructure?
The Mill now has studios in:

• EUROPE: London, Paris, Amsterdam, Berlin;
• THE AMERICAS: New York, Chicago, Los Angeles;
• ASIA: Bangalore, Shanghai, Seoul (opening 2022).

About The Mill

The Mill (themill.com) is a global creative partner for agencies, production companies and brands, working across multiple media channels and platforms.

We are trusted specialists in visual effects, creative technologies and content production. Our projects include the creation of digital products and virtual experiences, as well as world class visual effects and video production.

We are a vibrant network of talented artists, producers, directors and creative technologists from multinational backgrounds. We nurture innovation, flexibility and diverse ideas across our studios in London, Paris, Amsterdam, Berlin, New York, Los Angeles, Chicago, Seoul, Shanghai, and Bangalore. We are all united by one single ambition: To create extraordinary and memorable work that captivates and excites audiences.

About Technicolor Creative Studios

The Mill is a Technicolor Creative Studios company. Technicolor Creative Studios is a creative technology company driven by one purpose: The realization of ambitious and extraordinary ideas. We inspire creative companies across the world to produce their most iconic work. Our award-winning teams of artists and technologists’ partner with the creative community across film, television, animation, gaming, brand experience and advertising to bring the universal art of storytelling to audiences everywhere.

No idea is too ambitious for us to create to an incredibly high standard. Technicolor Creative Studios provides World Class production expertise in Film, Episodic, Gaming, Advertising and Experiential Marketing.

 
 
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Written by / Agency / Source: Technicolor

 
 

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The Mill and MPC Advertising Unite Under the Mill Brand to Create the World’s Largest VFX Studio for the Advertising & Brand Experience Industries

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Publisher Contact: Isabelle du Plessis - PR & Comms for Technicolor 
929-213 4658 isabelle.duplessis[.]technicolor.com
 
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