ProAmpac, a leader in flexible packaging and material science, welcomed its most recent award from Graphic Design USA, calling the recognition a tribute to the design of the “Jungle Juiced” pouch and an even bigger salute to the collaborative innovation process that is accelerating breakthrough packaging concepts.
This recognition by the 2021 American Inhouse Design Awards™ is ProAmpac’s 15th award from GDUSA (gdusa.com), a magazine and information resource for graphic design professionals. It was presented at GDUSA’s 58th American Inhouse Design Awards.
The new “Jungle Juiced” pouch is a 15-percent ABV/30 Proof beverage that can be purchased from the Juiced Boxes website in packs of four. Dawson Sieradzky, Juiced Boxes founder and CEO, said the vodka-based juice includes natural flavors and electrolytes. “Juiced Boxes is looking forward to continuing their collaborative partnership with ProAmpac, as we launch two additional Jungle Juiced products,” added Sieradzky.
“This Inhouse Design Award recognizes ProAmpac’s successful collaborative innovation approach to packaging design,” observed Adam Grose, chief commercial officer.
To develop the pouch,“ProAmpac partnered with Juiced Boxes and utilized the tools and resources of the Collaboration and Innovation Center (CIC), from virtual prototypes created using MAKR and samples produced from our Design and Sample Lab (DASL). We were able to go from concept to commercialization in under six months,” said Grose.
MAKR is an online packaging design configurator. It allows users to remotely create custom three-dimensional package designs in both film and paper formats which can then be prototyped in the DASL.
“This award is great example of ProAmpac’s front end collaboration to speed the development and launch of new products to market”, said Sal Pellingra, vice president of global application and innovation development. “It really highlighted our design services, which are a big part of the Collaboration and Innovation Center capabilities here in Rochester, N.Y.,” he added.
In addition, the project illuminates “the breadth of our innovation capabilities: graphic and pouch development and prototyping in DASL and utilizing MAKR to place the new graphics directly on simulated pouches remotely,” added Nicole Cocuzzi, manager, DASL innovation.
Observing that customers are increasingly lacking the time and resources they need to develop new packaging, Pellingra said,“Our added value services provide those resources and do it in a way that minimizes complexity and shortens the time to market.”
To learn more about ProAmpac’s DASL (Design and Sample Lab), email DASL[.]proampac.com, click on ProAmpac.com/DASL, or if you are visiting Pack Expo 2021, Sept. 27-29, you can meet the DASL Team see MAKR demonstrated at the ProAmpac booth SL-6135.
ProAmpac (proampac.com) is a leading global flexible packaging company with a comprehensive product offering, providing creative packaging solutions, industry-leading customer service and award-winning innovation to a diverse global marketplace. ProAmpac’s approach to sustainability ProActive Sustainability® provides innovative sustainable flexible packaging products to help our customers achieve their sustainability goals. We are guided in our work by four core values that are the basis for our success: Integrity, Intensity, Innovation, and Involvement. Cincinnati-based ProAmpac is owned by Pritzker Private Capital along with management and co-investors.
About Pritzker Private Capital
Pritzker Private Capital (PPCPartners.com) partners with middle-market companies based in North America that occupy leading positions in the manufactured products, services and healthcare sectors. The firm's differentiated, long-duration capital base allows for efficient decision-making, broad flexibility with transaction structure and investment horizon, and alignment with all stakeholders. Pritzker Private Capital builds businesses for the long term and is an ideal partner for entrepreneur- and family-owned companies. Pritzker Private Capital is a signatory to the United Nations Principles for Responsible Investment (PRI).