NEWSWIRETODAY Press Release& Newswire Distribution | HOME
MOST TRUSTED NEWSWIRE PRESS RELEASE DISTRIBUTION
PRTODAY / NewswireToday press release distribution service network
Written by / Agency / Source: BASF
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

BASF Inaugurates 'Care Evaluation Salon' for Hair and Skin Care in Nigeria - BASF’s Care Creations® has opened a state-of-the-art evaluation salon for personal care at its site in Lagos, Nigeria - Care-Chemicals.BASF.com
BASF Inaugurates 'Care Evaluation Salon' for Hair and Skin Care in Nigeria

 

NewswireToday - /newswire/ - Lagos, Nigeria, 2021/08/17 - BASF’s Care Creations® has opened a state-of-the-art evaluation salon for personal care at its site in Lagos, Nigeria - Care-Chemicals.BASF.com. Frankfurt (BAS)

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Cosmetics / Beauty / Hair Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

• In-house product evaluation supports customers and academic institutions focusing on ethnic hair and skin care in sub-Saharan Africa;
• In vivo sensory and performance testing of formulations to underpin market relevance and optimize consumer experience;
• New facility completes BASF’s Application Technology Laboratory for personal care.

The new facilities will enable in vivo sensory and performance testing of ethnic skin and hair care formulations on volunteers, helping customers to develop finished products with high relevance and consumer acceptance in the sub-Saharan African market. “To develop successful formulations and ingredients for ethnic personal care products, a deep understanding of African consumers’ preferences and pain points, their skin and hair characteristics, as well as how ingredients affect them is indispensable,” said Tosin Dania, Technical Manager Personal Care sub-Saharan Africa. “The BASF ‘Care Evaluation Salon’ combines market empathy, science excellence and formulation expertise, allowing us to share this understanding and benefit with our customers across the region.”

Facilitating sustainable growth of the sub-Saharan African market
This new in-house salon is the first of its kind launched by a personal care ingredient supplier in Nigeria. It complements BASF’s Application Technology Laboratory inaugurated in February 2019. “This expansion is another example of our commitment to this growing and important market. With our strong local competency, we aim to drive the evolution of the personal care industry in sub-Saharan Africa towards more global competitiveness,” said Jason McAlpine, Vice President Personal Care EMEA.

The salon and laboratory facility will be open for collaboration with academic institutions on research topics in cosmetic science. By partnering with academic researchers, BASF aims to advance technical expertise in the region and support the training of the next generation of cosmetic scientists.

About the Care Chemicals division at BASF

The BASF division Care Chemicals (care-chemicals.basf.com) offers a broad range of ingredients for personal care, home care, industrial & institutional cleaning, and technical applications. We are a leading global supplier for the cosmetics industry as well as the detergents and cleaners industry, and support our customers with innovative and sustainable products, solutions and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients and UV filters. We have production and development sites in all regions and are expanding our presence in emerging markets.

About BASF

At BASF (basf.com), we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 110,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2020. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Cosmetics / Beauty / Hair Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: BASF

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick NewswireToday Visibility Checker

 

Distribution / Indexing: [+]  / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Cosmetics / Beauty / Hair articles,
CATCH Visitors via Your Competitors Announcements!


BASF Inaugurates 'Care Evaluation Salon' for Hair and Skin Care in Nigeria

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
 
Publisher Contact: Annika Müller - BASF.com 
+49 172 2356 012 annika.mueller[.]basf.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any BASF securities in any jurisdiction including any other companies listed or named in this release.

Cosmetics / Beauty / Hair via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From BASF / Company Profile


Read Cosmetics / Beauty / Hair Most Recent Related Newswires:

BASF Transforms Market Towards Certified, Sustainably Sourced Coconut Oil
BASF Launches Verdessence™ RiceTouch - A New Biopolymer for A Smooth and Powdery Light Skin Feel, Suitable for A Broad Range of Personal Care Products
BASF’s Care Creations® Launches Skin Care Ingredients Based on Bacterium Found in Youthful Skin
BASF First Chemical Company to be Certified on Sustainable Castor Products
LANXESS - Flavors & Fragrances Business Unit Announces Global Price Increase
BASF and Beyond Suncare Renew their Cooperation to Protect People with Albinism in Africa
BASF Expands its Network of EFfCI’s Good Manufacturing Practice Certified Sites and Plants
BASF Further Invests in its Strategic Partner B2B Cosmetics to Scale-up its Individualized Personal Care Product Technology
BASF Sets a New Standard for Efficient Product Development of Sustainable Cosmetics with the Launch of Emollient Maestro
BASF’s Care Creations® Opens the Doors to its Virtual Showroom in March
BASF Launches Peptovitae™ Series - A New Range of Dermocosmetic Peptides Helping to Revolutionize the Cosmetics Industry
BASF Showcases New Dermocosmetic Active Ingredient Castaline® for Atopic-prone Skin At Cosmet’Agora 2022
Seanactiv™ - BASF Introduces Fucoidan-rich Algae Extract to Refresh and Revitalize the Eye Contour
BASF’s Care Creations® Launches Event-focused Customer Platform to Host Virtual Beauty Days
Sacred Patch® - BASF Launches New Skin Care Active Ingredient that Helps Boost Emotional Well-being

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  RightITnow, Inc.

Visit  BizJobs.com





 
  ©2022 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are proudly NOT affiliated with USA TODAY (usatoday.com)