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SAP Teams Up with Olympic Triathlon Gold Medalist and IRONMAN World Champion Jan Frodeno - SAP SE announced a new Brand Ambassador program partnership with Jan Frodeno, one of the world’s most renowned and successful triathletes - SAP.com
SAP Teams Up with Olympic Triathlon Gold Medalist and IRONMAN World Champion Jan Frodeno

 

NewswireToday - /newswire/ - Walldorf, Rhein-Neckar-Kreis, Germany, 2021/03/12 - SAP SE announced a new Brand Ambassador program partnership with Jan Frodeno, one of the world’s most renowned and successful triathletes - SAP.com. NYSE: SAP

   
 
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The partnership makes SAP the official data and analytics provider for Frodeno via SAP Business Technology Platform (sap.com), which now plays a key role in his triathlon training, performance and competition results.

“Many athletes use fitness trackers, wearables, sport watches and phones while training and in competition,” Frodeno said. “For me as a pro athlete, I have a strong desire to collect as much data as possible using the latest technologies. The challenge is not collecting the data but how to manage and derive value from it, allowing my team to make well-informed, performance-oriented decisions. In the end, much of the triathlon game is about efficiency and peak performance on race day. I genuinely believe there is no better specialist in data and analytics than SAP, and that SAP Business Technology Platform will uncover new perspectives and gains for my team.”

Triathletes are required to excel in three disciplines swimming, biking and running which adds complexity to competition training. This challenge holds true in business where organizations need to integrate and manage a wide variety of data sources, and then provide actionable insights for businesspeople to make better decisions. Frodeno and his team will leverage key components of SAP Business Technology Platform, including the SAP Data Warehouse Cloud solution, which was built utilizing the power of SAP HANA Cloud, SAP Analytics Cloud and SAP Data Intelligence solutions to derive valuable, real-time insights from all data sources to improve business outcomes.

“I am very excited that Jan joins SAP as the latest Brand Ambassador,” SAP CTO and Executive Board Member Juergen Mueller said. “Just like Jan needs to perform exceptionally well in all three disciplines, companies need to effectively integrate, extend and manage data, so business users can successfully use it to make confident decisions. SAP Business Technology Platform is designed to manage the entire data value chain for intelligent enterprises.”

Having won Olympic Gold in Beijing in 2008 and three IRONMAN World Championship titles in Kona, Hawaii, Frodeno is considered one of the most successful triathletes in history. Moving beyond his unwavering dedication to the sport, Frodeno also is widely known for pushing boundaries with his entrepreneurial spirit and advocating for sustainability.

This partnership announcement comes just before the long-awaited start to the global triathlon season with Frodeno’s first competition at Challenge Miami from March 12-14, 2021.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2021 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see sap.com/copyright for additional trademark information and notices.

 
 
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SAP Teams Up with Olympic Triathlon Gold Medalist and IRONMAN World Champion Jan Frodeno

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