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Paysafe, a leading integrated payments platform, today announced an expansion of its long-standing partnership with the Virginia Lottery, which will see it leverage the affiliate marketing expertise of Income Access, Paysafe’s marketing technology and services provider. The Virginia Lottery, which already uses Paysafe’s payment processing services, will utilize Income Access’ proprietary software and affiliate management services for its upcoming iLottery affiliate program.
The Virginia Lottery launched iLottery on July 1, 2020, the first day legally allowed in the state, and earned the distinction of the most successful iLottery launch in U.S. Lottery history with the highest online sales per capita in its first six months.
Adding to its comprehensive gaming portfolio, which includes scratch, draw based games, multi-state jackpot games, rolling and progressive jackpots, Keno and instant-win games, Virginia’s iLottery platform quickly shattered performance targets, recording $281.3 million in topline sales and contributing to total lottery profits of $349.7 million through the end of the calendar year. With the forthcoming launch of its Income Access-powered affiliate program, Virginia looks to build on that success by cultivating relationships with marketing partners in both the digital and retail space.
The integration with Income Access, winner of back-to-back EGR B2B Awards for Affiliate Software Supplier, gives the Virginia Lottery access to a proven leader in supporting acquisition and retention efforts as affiliates will use the solution to craft more effective campaigns to promote the state lottery. In addition, Income Access’ knowledgeable team of iLottery affiliate specialists will provide strategic guidance in the implementation of tailored marketing initiatives to drive long-term growth.
For Paysafe, the deal represents an addition to the payment processing services that it has provided for the Virginia Lottery’s internet-based sales since 2016. The best-in-breed payment network allows players to make deposits through a variety of methods including debit card and ACH bank transfer via checking and savings account.
Tara Wilson, Chief Operating Officer at Paysafe’s Income Access, said: “By expanding our partnership with a brand that has the history and reputation of the Virginia Lottery, Paysafe is showing a commitment to nurturing business relationships and being a full-service solutions provider. This agreement also builds on Income Access’ growing presence in the U.S. iLottery market, where we’ve enjoyed strong collaborations and look forward to working with the Virginia Lottery to position it for long-term success in the affiliate space.”
Kevin Hall, Executive Director of Virginia Lottery, said: “The Virginia Lottery is always pleased to build upon existing, proven partnerships. We have had a solid relationship with Paysafe for the last five years and now, with the expansion of its product offerings through the capabilities of Income Access, we look forward to building upon this foundation through our affiliate program, which is designed to drive customer acquisition and support our mission of raising revenue for Virginia’s K-12 public schools.”
About Paysafe
Paysafe Group (paysafe.com) is a leading integrated payments platform. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With over 20 years of online payment experience, an annualized transactional volume of over US $98 billion in 2019, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 70 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.
About Income Access
Founded in 2002, Income Access (incomeaccess.com) is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), FXCM, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, TwinSpires and William Hill.
About Virginia Lottery
Authorized by Virginia voters in a successful 1987 referendum, the Virginia Lottery (valottery.com) generates more than $1.6 million per day for Virginia’s K-12 public schools. In the fiscal year ending June 30, 2020, lottery customers helped generate more than $595 million dollars in funding for public education. For more information, visit the Virginia Lottery’s Giving Back page, visit our website, like us on Facebook, follow us on Twitter and Instagram, and check us out on YouTube. With all gaming, please remember to play responsibly.
Virginia Lottery Contact: Jonathan Mathes, Affiliate Program Manager
T: 804-692-7433 - E: Affiliates[.]valottery.com.
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justin.way[.]paysafe.com 
