MOST TRUSTED NEWSWIRE PRESS RELEASE DISTRIBUTION
PRTODAY / NewswireToday press release distribution service network
Written by / Agency / Source: BASF
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

BASF Launches 'Empowering Movement' Brand Strategy for Infinergy - BASF today launched a new brand strategy,“Empowering Movement,” that presents Infinergy® its expanded thermoplastic polyurethane (E-TPU) with a refreshed brand identity portraying the power of movement - Infinergy-VirtualShowroom.com
BASF Launches 'Empowering Movement' Brand Strategy for Infinergy

 

NewswireToday - /newswire/ - Singapore, Singapore, 2020/09/08 - BASF today launched a new brand strategy,“Empowering Movement,” that presents Infinergy® its expanded thermoplastic polyurethane (E-TPU) with a refreshed brand identity portraying the power of movement - Infinergy-VirtualShowroom.com. DE000BASF111

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Manufacturing / Robotics Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

• Infinergy’s new brand identity portrays the power of movement;
• State-of-the-art virtual showroom inspired by the unique shape and properties of the Infinergy expanded thermoplastic polyurethane beads.

BASF also introduced a state-of-the-art virtual showroom, which showcases Infinergy’s diverse applications and properties.

“Infinergy has always been synonymous with innovation, pushing the boundaries of chemistry to enhance inventions, such as Dunlop rackets, Adidas Boost shoes, and Ergon Saddles. The new brand identity embodies Infinergy’s brand promise, as well as its evolution from being the world’s first expanded thermoplastic polyurethane (E-TPU), to being a leader in the high-performance material solutions segment,” said Dr. Jens P. Dierssen, Global Business Management, Infinergy. “Through the ‘Empowering Movement’ strategy, we want to connect with brands and their customers, and spark an engaging dialog on how Infinergy can help unlock design potential.”

A bold new image for “Change Makers” and “Go-Getters”
With its italicized fonts signifying movement, Infinergy’s refreshed brand image evokes a feeling of energy and empowerment with its positivity and velocity. The letter “e” is deliberately modeled after the Infinergy E-TPU bead, while the arrow within the “e” represents the endless performance benefits the material provides with regards to responsiveness, comfort, and durability.

“The new brand strategy targets two main audiences: Change Makers and Go-Getters. ‘Change Makers’ are those entrepreneurs and engineers that focus on creating industry-defining products that move the world forward, and ‘Go-Getters’ are consumers that enjoy the products empowered by Infinergy, such as bike saddles, rackets, tires, or sports flooring. This strategy demonstrates how the Infinergy brand empowers our customers to move to the next level,” added Dierssen.

Virtual showroom for ideation and co-creation
Inspired by the unique shape and infrastructure of the Infinergy bead, the showroom comprises three areas:

• Identity Area Presenting the new branding philosophy, this area helps visitors understand how Infinergy empowers movement primarily in three main sectors footwear, sports and leisure, and flooring.
• Showroom Area Showcasing successful projects with key partners and customers, such as Maincal, the South American brand, for the launch of its latest Voran line of safety shoes and other renowned brands, such as Elten and U-Power
• Resource Area Knowledge area that allows the audience to understand new Infinergy innovations, such as the recently launched black beads and mini beads

BASF’s Infinergy (infinergy.basf.com | infinergy-virtualshowroom.com) has been the bedrock behind some of our customers’ leading innovations ranging from footwear to tennis rackets since it was introduced to the market in 2013. Today, millions of customers can feel the power of Infinergy in high-performance products in some of the most demanding applications, by delivering superior energy return and responsiveness compared to conventional materials.

About BASF’s Performance Materials division

BASF’s Performance Materials division (plastics.basf.com) encompasses the entire materials’ know-how of BASF regarding innovative, customized plastics under one roof. Globally active in four major industry sectors transportation, construction, industrial applications and consumer goods the division has a strong portfolio of products and services combined with deep understanding of application-oriented system solutions. Key drivers of profitability and growth are our close collaboration with customers and a clear focus on solutions. Strong capabilities in R&D provide the basis to develop innovative products and applications. In 2019, the Performance Materials division achieved global sales of €6.06 bn.

About BASF

At BASF (basf.com), we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 117,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2019. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S.

Contact: Jutta Schmidt
P: +49 621 60-42242 - E: jutta.schmidt[.]basf.com

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Manufacturing / Robotics Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: BASF

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick NewswireToday Visibility Checker

 

Distribution / Indexing: [+]  / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Manufacturing / Robotics articles,
CATCH Visitors via Your Competitors Announcements!


BASF Launches 'Empowering Movement' Brand Strategy for Infinergy

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
 
Publisher Contact: Beverley Tan - BASF.com 
+65 6432 3284 beverley.tan[.]basf.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any BASF securities in any jurisdiction including any other companies listed or named in this release.

Manufacturing / Robotics via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From BASF / Company Profile


Read Manufacturing / Robotics Most Recent Related Newswires:

Household Appliance Manufacturer De'Longhi Uses Polyethersulfone by BASF in its New Coffee Machine
Yokogawa to Release ProSafe-RS Lite, an SIL2 Version of the ProSafe Safety Instrumented System
American Manufacturer of Heavy-duty, Zero-emission Engines Fuel Cells in Massachusetts is Now Using BASF’s Polyphthalamide (PPA) Ultramid® Advanced N
Yokogawa to Release Plant Resource Manager (PRM) R4.04
ABB and IBM to Bolster Cybersecurity for Industrial Operations
ABB Launches Fastest Ever Robot-based Press Automation Solution
BASF Presents Ultramid® for High-quality Surfaces in the Car Interior
Södra Cell Chooses ABB to Supply New Quality Control System for Eco-friendly, Specialty Pulp Mill in Sweden
New ABB Ability™ Liquid Routing Library Launched for Food and Beverage Production
Automation and Digitization in F&B Lead to Emergence of New Business Models Finds Frost & Sullivan
ABB Enhances Portfolio of High-speed Industrial Robots with Codian Acquisition
BASF Set Standards in Flame Retardancy and Electrical Insulation with New Plastics Offer
Grupo Gondi Expands Automated Paper Testing to Include Second ABB Solution At its Monterrey, Mexico Mill
ABB Sets New Benchmark for Automating Cleanroom Applications
BASF Develops New Approach for Skin Protection Against Environmental Pollution

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  Garrison Minerals, LLC





 
  ©2020 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)