NEWSWIRETODAY Press Release& Newswire Distribution | HOME
MOST TRUSTED NEWSWIRE PRESS RELEASE DISTRIBUTION
PRTODAY / NewswireToday press release distribution service network
Agency / Source: Kantar

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

BP, Milka and HSBC Top the Tables in Kantar’s Creative Effectiveness Awards - BP’s Blind Date (Spain), Milka’s Christmas ad Give to those who give the most (Germany) and HSBC’s CSR Birmingham (UK) are the most effective ads from around the world in 2019, according to Kantar’s inaugural Creative Effectiveness awards - Kantar.com
BP, Milka and HSBC Top the Tables in Kantar’s Creative Effectiveness Awards

 

NewswireTODAY - /newswire/ - London, United Kingdom, 2020/06/12 - BP’s Blind Date (Spain), Milka’s Christmas ad Give to those who give the most (Germany) and HSBC’s CSR Birmingham (UK) are the most effective ads from around the world in 2019, according to Kantar’s inaugural Creative Effectiveness awards - Kantar.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Construction / Architecture / Infra Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

These new awards celebrate the world’s best performing ads across the three key media channels based on actual consumer feedback.

Spanning three categories (digital, print/out of home and TV) and from 78 different markets, the winners represent the most creative and effective work from over 10,000 ads tested with consumers in 2019 using Kantar’s Link creative testing, which measures any advert’s potential to deliver against short and long-term brand goals. These first award winners perform in the top 4% for short-term sales likelihood, and the top 1% for long-term brand building when measured against the Link database of over 200,000 ads analysed over the past 30 years. The winning ads are all at least twice as likely to drive sales than an ad that performs at the median evaluation score and ten times more likely than a weak ad.

The winners show that distinctive creative is central to advertising success, falling in the top 15% of ads for distinctiveness in Kantar’s database. In a world flooded with content, brands need to ensure their advertising captures people’s attention.

Digital effectiveness: Engage don’t enrage
Analysis of the digital category revealed the most effective ads reward the viewer with entertaining content that breaks through the ‘ad filter’ in consumers’ minds and compels them to view it. Milka’s Christmas ad (milka.com) Give to those who give the most tops the digital ad awards, demonstrating the power of storytelling for driving engagement by evoking strong emotions. The beautifully touching film, centred around a strong, seasonally relevant message of thoughtful gifting, was created in partnership with the European Union of the Deaf and promotes inclusion in a very moving way.

Digital Ranking - Brand - Ad Name - Agency - Country

1. Milka - Milka Christmas: give to those who give the most - Wieden + Kennedy, Amsterdam - Germany
2. Google App - Search the lyrics with Google - Zula Alpha Kilo - Indonesia
3. Dulux - Let’s colour experiment: escalator - Road 381 - UK

Print & Out of Home ads: Spark a response in seconds
The winners here illustrate the power of creative to deliver an instant impression about the brand. Immediate impact is essential as consumers give just seconds of their time to print and out of home (OOH) ads, in which the content needs to communicate its message or hook the viewer in for longer.

HSBC (hsbc.co.uk) evokes an immediate emotional reaction through its winning OOH execution. The shocking statistic that 1 in 45 people living in Birmingham have no address, therefore can’t have a bank account, a job, or a home, helps highlight the work the bank is doing to support the local community. The impact of the message is heightened by delivering it in situ enabled by the medium of OOH.

Print and OOH Ranking - Brand - Ad Name - Agency - Country

1. HSBC - HSBC CSR Birmingham - Wunderman Thompson - UK
2. Estrella Damm - Silja - &Rosàs - UK
3. Camden Hells - Juicer static - Forever Beta - UK

Top-performing TV ads tell great stories
The TV winners demonstrate the continued sales-generating and brand-building ability of broadcast content, particularly when strong distinctive assets are weaved into great emotional story telling. Crowned as Kantar’s most powerful TV ad of 2019 globally, BP’s Blind Date (bp.com) is a great example of how a distinctive approach to a category can create differentiation. The ad shows how a functional message can be intrinsically sewn into an amusing, brand-centric story that is quite different to what you would expect to see from the category.

TV Ranking - Brand - Ad Name - Agency - Country

1. BP - Blind Date - Ogilvy&Mather - Spain
2. Tim Hortons - Ask a Timbits Kid - Zula Alpha Kilo - Canada
3. Unox - Tijden veranderen - TBWA - Netherlands.

“The first ever Kantar Creative and Effective awards showcase some of the most impactful advertising work from around the world,” said Daren Poole, Global Head of Creative at Kantar. “The commonality across all the winning ads is distinctiveness, and how strongly the brand is integrated into the narrative. Our winners real consumers’ favourites - take on many forms and employ a range of creative tactics to convey their message; proving there is no ‘one-size-fits-all’ approach that can be employed to achieve great content. Interestingly, many of the winning ads in Kantar’s Creative Effectiveness awards are heart-warming stories or contain humour, in contrast to the broader industry trend, which is to incorporate humour less.” Just over one third (34%) of 2019’s adverts were intentionally light-hearted or funny, compared to more than half (54%) of ads evaluated by Kantar in 2000.

Poole added: “For content to drive brand impact and deliver ROI, it must be created with the consumer in mind, by understanding what will translate best to the audience, and how. Weaving intelligent and iterative research into the creative development process ensures the strongest ideas, and most effective executions end up seeing the light of day. We know that in the era of the COVID-19 pandemic consumers want advertisers to have authentic empathy and to be useful. Achieving this creatively and sensitively is incredibly difficult, making pre-testing as important as ever.”

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Construction / Architecture / Infra Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: Kantar

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick NewswireToday Visibility Checker

 

Distribution / Indexing: [+]  / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Construction / Architecture / Infra articles,
CATCH Visitors via Your Competitors Announcements!


BP, Milka and HSBC Top the Tables in Kantar’s Creative Effectiveness Awards

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
Creative and Effective | Kantar
Contact: Press Office - Kantar.com 
+44(0)20 7656 5700 press[.]kantar.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Kantar securities in any jurisdiction including any other companies listed or named in this release.

Construction / Architecture / Infra via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Kantar / Company Profile


Read Construction / Architecture / Infra Most Recent Related Newswires:

CIMIC’s CPB Contractors Wins Royal Prince Alfred Hospital Redevelopment Project
Flatiron Wins North America Aviation Projects Valued At 0M Enhancing Safety, Efficiency and Overall Capacity
VINCI Wins A New Railway Contract in France
VINCI Wins Contract to Dismantle Nuclear Reactors in Sweden
Azbil Corporation Awarded Frost & Sullivan’s Southeast Asia Company of the Year Award for Delivering Groundbreakin Smart Building Solutions
HOCHTIEF Subsidiary Completes World’s Second Tallest Skyscraper
VINCI Wins the Power Connection Contract for Three Berths At HAROPA PORT | Le Havre
HOCHTIEF Subsidiary to Build Hyperscale Data Center for Meta in the United States
Hitachi Construction Machinery Completes Prototype Fully Electric Dump Truck Based on ABB’s Innovative Battery Technology
CIMIC’S CPB Contractors Selected to Deliver Burnett River Replacement Dam Wall Project
VINCI Awarded A Commitment Deed Contract for A PPP Contract of High Voltage Transmission Lines in Australia
Canberra Metro to Build and Operate Canberra Light Rail Stage 2a
HOCHTIEF Recognized in the MSCI ESG Rating
Samsung C&T and ABB Enter Agreement to Expand Smart Building Capabilities
Cobra IS, A VINCI Subsidiary, Signs Three Contracts for Almost 1,950 Km of High Voltage Transmission Lines in Brazil

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  RightITnow, Inc.

Visit  BizJobs.com





 
  ©2005-2024 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are proudly NOT affiliated with USA TODAY (usatoday.com)