MOST TRUSTED NEWSWIRE PRESS RELEASE DISTRIBUTION
PRTODAY / NewswireToday press release distribution service network
Written by / Agency / Source: Kantar
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

BP, Milka and HSBC Top the Tables in Kantar’s Creative Effectiveness Awards - BP’s Blind Date (Spain), Milka’s Christmas ad Give to those who give the most (Germany) and HSBC’s CSR Birmingham (UK) are the most effective ads from around the world in 2019, according to Kantar’s inaugural Creative Effectiveness awards - Kantar.com
BP, Milka and HSBC Top the Tables in Kantar’s Creative Effectiveness Awards

 

NewswireToday - /newswire/ - London, United Kingdom, 2020/06/12 - BP’s Blind Date (Spain), Milka’s Christmas ad Give to those who give the most (Germany) and HSBC’s CSR Birmingham (UK) are the most effective ads from around the world in 2019, according to Kantar’s inaugural Creative Effectiveness awards - Kantar.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Construction / Architecture / Infra Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

These new awards celebrate the world’s best performing ads across the three key media channels based on actual consumer feedback.

Spanning three categories (digital, print/out of home and TV) and from 78 different markets, the winners represent the most creative and effective work from over 10,000 ads tested with consumers in 2019 using Kantar’s Link creative testing, which measures any advert’s potential to deliver against short and long-term brand goals. These first award winners perform in the top 4% for short-term sales likelihood, and the top 1% for long-term brand building when measured against the Link database of over 200,000 ads analysed over the past 30 years. The winning ads are all at least twice as likely to drive sales than an ad that performs at the median evaluation score and ten times more likely than a weak ad.

The winners show that distinctive creative is central to advertising success, falling in the top 15% of ads for distinctiveness in Kantar’s database. In a world flooded with content, brands need to ensure their advertising captures people’s attention.

Digital effectiveness: Engage don’t enrage
Analysis of the digital category revealed the most effective ads reward the viewer with entertaining content that breaks through the ‘ad filter’ in consumers’ minds and compels them to view it. Milka’s Christmas ad (milka.com) Give to those who give the most tops the digital ad awards, demonstrating the power of storytelling for driving engagement by evoking strong emotions. The beautifully touching film, centred around a strong, seasonally relevant message of thoughtful gifting, was created in partnership with the European Union of the Deaf and promotes inclusion in a very moving way.

Digital Ranking - Brand - Ad Name - Agency - Country

1. Milka - Milka Christmas: give to those who give the most - Wieden + Kennedy, Amsterdam - Germany
2. Google App - Search the lyrics with Google - Zula Alpha Kilo - Indonesia
3. Dulux - Let’s colour experiment: escalator - Road 381 - UK

Print & Out of Home ads: Spark a response in seconds
The winners here illustrate the power of creative to deliver an instant impression about the brand. Immediate impact is essential as consumers give just seconds of their time to print and out of home (OOH) ads, in which the content needs to communicate its message or hook the viewer in for longer.

HSBC (hsbc.co.uk) evokes an immediate emotional reaction through its winning OOH execution. The shocking statistic that 1 in 45 people living in Birmingham have no address, therefore can’t have a bank account, a job, or a home, helps highlight the work the bank is doing to support the local community. The impact of the message is heightened by delivering it in situ enabled by the medium of OOH.

Print and OOH Ranking - Brand - Ad Name - Agency - Country

1. HSBC - HSBC CSR Birmingham - Wunderman Thompson - UK
2. Estrella Damm - Silja - &Rosàs - UK
3. Camden Hells - Juicer static - Forever Beta - UK

Top-performing TV ads tell great stories
The TV winners demonstrate the continued sales-generating and brand-building ability of broadcast content, particularly when strong distinctive assets are weaved into great emotional story telling. Crowned as Kantar’s most powerful TV ad of 2019 globally, BP’s Blind Date (bp.com) is a great example of how a distinctive approach to a category can create differentiation. The ad shows how a functional message can be intrinsically sewn into an amusing, brand-centric story that is quite different to what you would expect to see from the category.

TV Ranking - Brand - Ad Name - Agency - Country

1. BP - Blind Date - Ogilvy&Mather - Spain
2. Tim Hortons - Ask a Timbits Kid - Zula Alpha Kilo - Canada
3. Unox - Tijden veranderen - TBWA - Netherlands.

“The first ever Kantar Creative and Effective awards showcase some of the most impactful advertising work from around the world,” said Daren Poole, Global Head of Creative at Kantar. “The commonality across all the winning ads is distinctiveness, and how strongly the brand is integrated into the narrative. Our winners real consumers’ favourites - take on many forms and employ a range of creative tactics to convey their message; proving there is no ‘one-size-fits-all’ approach that can be employed to achieve great content. Interestingly, many of the winning ads in Kantar’s Creative Effectiveness awards are heart-warming stories or contain humour, in contrast to the broader industry trend, which is to incorporate humour less.” Just over one third (34%) of 2019’s adverts were intentionally light-hearted or funny, compared to more than half (54%) of ads evaluated by Kantar in 2000.

Poole added: “For content to drive brand impact and deliver ROI, it must be created with the consumer in mind, by understanding what will translate best to the audience, and how. Weaving intelligent and iterative research into the creative development process ensures the strongest ideas, and most effective executions end up seeing the light of day. We know that in the era of the COVID-19 pandemic consumers want advertisers to have authentic empathy and to be useful. Achieving this creatively and sensitively is incredibly difficult, making pre-testing as important as ever.”

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Construction / Architecture / Infra Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Kantar

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick NewswireToday Visibility Checker

 

Distribution / Indexing: [+]  / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Construction / Architecture / Infra articles,
CATCH Visitors via Your Competitors Announcements!


BP, Milka and HSBC Top the Tables in Kantar’s Creative Effectiveness Awards

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
 
Publisher Contact: Press Office - Kantar.com 
+44(0)20 7656 5700 press[.]kantar.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Kantar securities in any jurisdiction including any other companies listed or named in this release.

Construction / Architecture / Infra via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Kantar / Company Profile


Read Construction / Architecture / Infra Most Recent Related Newswires:

VINCI Wins Sydney Gateway Motorway Contract in Australia
MachineMax Lauded by Frost & Sullivan for Dominating the Industrial Market with its Plug-and-Play Asset Management Solution
Furnibo Chooses PCL’s Job Site Insights™ Smart Construction Platform to Enable the Next Generation Job Site
VINCI Will Build a Recycling Centre in North London
VINCI Construction Wins Two New Contracts for The City Rail Link Line in Auckland, New Zealand
VINCI Construction Wins Motorway Contracts in Australia
VINCI - Non-binding Proposal for the Acquisition of Grupo ACS’s 'Industrial Services' Division
VINCI Energies Continues its Expansion in North America by Acquiring Transelec Common, Inc. in Canada
Webcor Chooses PCL’s Job Site Insights™ Smart Construction Platform to Enable the Next Generation Job Site
Turner and Flatiron to Build New Terminal at San Diego International Airport
PCL and Giatec Scientific Partner to Enhance Smart Construction
Affordable Housing, Urbanization to Drive the Global Market for Construction Plastics to billion by 2026 Finds Frost & Sullivan
Alstom, Indra and Constructora San Jose to Supply Tunnel Safety and Security Systems for Spain’s New Madrid-Asturias High-speed Line
Flatiron Wins U.S. Highway 50 Widening and Rehab Project Valued at 0 Million
Technical Ceramics to Drive Innovative Ecosystem in Electronics and Energy, Says Frost & Sullivan

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  Limelon Advertising, Co.

Visit  Calmerry





 
  ©2020 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)