NewswireToday - /newswire/ -
Jackson, NJ, United States, 2020/06/02 - MergedAnalytics, LLC announced today that, effective immediately, their flagship solution, MergedAnalytics® now has tight integration with the Mailchimp email platform at no additional charge to all all Mailchimp and MergedAnalytics® customers.
MergedAnalytics® is a leader in the small to medium size B2B space helping their customers gain an edge by utilizing their website visitor and URL click intelligence technology.
“Integrations with ESPs (Email Service Providers) like Mailchimp compliment the intelligence we deliver to our users by providing even more actionable data than our users would normally receive. We will be integrating MergedAnalytics® with other ESPs and CRMs(Customer Relationship Management) in the near future as well. We focused on the Mailchimp user community because they own the largest share in our target market” said Joe Singer, Chief Marketing Officer at MergedAnalytics, LLC.
Like other ESPs, Mailchimp is an email platform that delivers analytics as it pertains to specific email campaign results and notifies a user when a sent email from Mailchimp is opened and if links in that email have been clicked.
MergedAnalytics® takes over where Mailchimp leaves off.
“By utilizing MergedAnalytics® in conjunction with Mailchimp, our solution provides our customers the ability to continue to receive intelligence where the Mailchimp analytics stop.” said Mike Kinder the CTO at MergedAnalytics, LLC.
“When Mailchimp email recipients navigate to OTHER pages on your website after that initial click on the link in the received Mailchimp email, MergedAnalytics® then provides the intelligence for the entire visit that may have otherwise been missed or tracked as unrelated to the Mailchimp activity.”
Additionally, when those visitors RETURN to your website outside of that original Mailchimp email… MergedAnalytics® will REMEMBER the associated Mailchimp account information. The subsequent MergedAnalytics® alerts will thus be able to show you not only the Mailchimp related data of the people returning to your website, but also the pages they visited, how long they spent on your website and how many times they returned to your website.
“Lastly, when MergedAnalytics® customers click on the visitor information associated with the MergedAnalytics® Alert that is sent to their inbox, they are taken to the Contact record in Mailchimp so further action can be taken”, Mike concluded.
“This value added intelligence helps Sales and Marketing professionals not only close more business with new prospects but helps them in supporting and upselling existing customers as well. Understanding the entire journey of a prospect and/or customer is essential to the purchasing experience.” said Thom Stallings, Chief Revenue Officer at MergedAnalytics, LLC.
Setting up this integration is a self-service process done by the end user of Mailchimp and takes less than 5 minutes.
The solution does NOT require or use any third party cookies and is GDPR compliant.
Try a fully functional version of MergedAnalytics® with no obligation to move forward.
MergedAnalytics® (mergedanalytics.com) helps organizations by identifying the Company names and Email Addresses of the people who click the URL links posted to social media and in the body of emails as well as the website pages clicked.
Mailchimp (mailchimp.com) is an all-in-one Marketing Platform for small business. Mailchimp empowers millions of customers around the world to start and grow their businesses with their smart marketing technology, award-winning support, and inspiring content. Founded in 2001 and headquartered in Atlanta with additional offices in Brooklyn, Oakland, and Vancouver, Mailchimp is 100% founder-owned and highly profitable.