NEWSWIRETODAY Press Release& Newswire Distribution | HOME
MOST TRUSTED NEWSWIRE PRESS RELEASE DISTRIBUTION
PRTODAY / NewswireToday press release distribution service network
Agency / Source: Media General, Inc.

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Nexstar Broadcasting Transitions Advertising Sales to Impressions-Based Currency - Nexstar Media Group, Inc. announced that its wholly-owned subsidiary, Nexstar Broadcasting, Inc. (“Nexstar” or the “Company”), will begin to immediately transition its advertising sales to a cost-per-impression (CPM) model - Nexstar.tv
Nexstar Broadcasting Transitions Advertising Sales to Impressions-Based Currency

 

NewswireTODAY - /newswire/ - Irving, TX, United States, 2019/11/01 - Nexstar Media Group, Inc. announced that its wholly-owned subsidiary, Nexstar Broadcasting, Inc. (“Nexstar” or the “Company”), will begin to immediately transition its advertising sales to a cost-per-impression (CPM) model - Nexstar.tv. NYSE: MEG; NASDAQ: NXST

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Broadcast / TV / Radio Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

• Nation’s Largest Local Broadcast Company Will Shift from Ratings-Based Measurement to Selling Impressions;
• Company is First to Provide Advertisers with Aggregated, Unduplicated Audience Measurement Across All Media Platforms.

Nexstar Media Group, Inc. announced today that its wholly-owned subsidiary, Nexstar Broadcasting, Inc. (“Nexstar” or the “Company”), will begin to immediately transition its advertising sales to a cost-per-impression (CPM) model. Impressions provide more qualitative data about the audience, more accurately reflect the total number of people watching a program or commercial, and are more comparable to metrics currently used on non-broadcast platforms. Nexstar has been working with its audience measurement partner, Comscore, to develop a viewer measurement metric that provides advertisers with verified, aggregated, unduplicated audience measurement metrics across all of the Company’s broadcasting, digital, mobile, and streaming video platforms.

“This strategic move represents the next step in the natural evolution of audience measurement,” said Tim Busch, President, Nexstar Broadcasting, Inc. “We have been analyzing this transition for the last year, educating and training our sales teams and preparing to go to market with a CPM-based ad sales model. Our sales force will be able to talk to all advertisers big or small, national or local in an informed, fact-based manner about maximizing the reach and effectiveness of their spending across every available media channel and every viewer will be counted, no matter where or when they watch. In addition, advertisers will be able to universally target their customers regardless of the distribution platform and monitor the results through unduplicated audience measurement.”

Nexstar’s shift from the ratings-based legacy model will deliver enhanced value to advertisers by providing them with more information about who is watching what and when, as well as a common metric by which to measure the total reach and effectiveness of an individual commercial or an entire advertising campaign. As the nation’s largest local broadcasting company, Nexstar is in the best position to pioneer the industry’s transition to CPM-based selling; Nexstar recognizes that the business is changing and knows how to help advertisers utilize the new currency to drive better results.

Advertisers want more information about who is watching a given program or commercial and they want data that enables them to better target their advertising to specific consumers. Moving to cross-platform, impressions-based audience measurement enables Nexstar to provide advertisers with important information about potential consumers such as household income, shopping preferences, and brand loyalties. Advertisers can then target their spending for maximum impact, reaching potential consumers as they prepare to make a purchase. This is exactly where advertisers want to be in the purchase cycle.

In 2018, Nexstar began working with Comscore to develop a viewer measurement metric that aggregates unduplicated audiences across all video platforms.

“This transition is an important step in modernizing the way buyers and sellers conduct business to better reflect the trends in video-consumption and to ensure that all viewing audiences are being accurately counted,” explained Steve Walsh, Executive Vice President, Local Services at Comscore. “Our goal is always to be on the leading edge of audience measurement and our work with Nexstar makes us both first-movers in this transition. We’re excited to be Nexstar’s partner as it continues to work in the best interests of its clients by optimizing the results of their advertising investments.”

About Nexstar Media Group, Inc.

Nexstar Media Group (nexstar.tv) is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 197 television stations and related digital multicast signals reaching 115 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. Nexstar also owns WGN America, a growing national general entertainment cable network and a 31.3% ownership stake in TV Food Network, a top tier cable asset.

Investor Contact: Joe Jaffoni or Jennifer Neuman - JCIR
P: 212-835-8500 - E: nxst[.]jcir.com.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Broadcast / TV / Radio Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: Media General, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick NewswireToday Visibility Checker

 

Distribution / Indexing: [+]  / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Broadcast / TV / Radio articles,
CATCH Visitors via Your Competitors Announcements!


Nexstar Broadcasting Transitions Advertising Sales to Impressions-Based Currency

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
Nexstar Media Group, Inc. |
Contact: Gary Weitman - Nexstar.tv 
312-222-3394 gweitman[.]nexstar.tv
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Media General, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Broadcast / TV / Radio via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Media General, Inc. / Company Profile


Read Broadcast / TV / Radio Most Recent Related Newswires:

Chicago Television Stations Launch NEXTGEN TV Service in Nation’s Third-Largest TV Broadcast Market
Comscore and Nexstar Reach Multi-Year Agreement for Linear and Cross-Platform Audience Measurement
Nexstar Media Reaches Multi-Year Distribution Agreement with Fubo
VDM Selects NAGRA to Deliver the Highest Level of Security through Mediaspot®, its Next Gen Distribution Platform
DIRECTV and Nexstar Media Group, Inc., Reach New Multi-Year Distribution Agreement
NAGRA Enhances Content Protection for Adobe’s Frame.io
LA Clippers and KTLA-TV Extend Partnership
NAGRA and Eluvio Deliver Industry-First Decentralized, Secure, and Just-in-Time Solution for Premium Video Distribution with Forensic Watermarking
Nexstar Media and Fox Corporation Renew and Extend Multi-Year Affiliation Agreement
Nexstar’s KAUT-TV in Oklahoma City to become CW Network Affiliate on September 1
The CW Network and Gray Television Expand and Extend Affiliation Partnership
NAGRA and 2G Digital Post Enable Secure Auto AI-based Content Fulfilment and Localization Service for Content Owners
Nexstar and Hawaiian Telcom Reach Multi-Year Distribution Agreement
Telefonica Global Accelerates Fight Against Piracy to Protect Content Investments
Claro Colombia Leverages Direct-to-TV Solution to Expand Claro TV+ Service Reach and Lower Subscriber Acquisition Costs

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  RightITnow, Inc.





 
  ©2005-2024 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are proudly NOT affiliated with USA TODAY (usatoday.com)