PRTODAY / NewswireToday press release distribution service network
Written by / Agency / Source: BASF
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

BASF Presents its New Solutions At SEPAWA in Berlin - BASF will be presenting the company’s latest solutions for applications in the home care and industrial & institutional (I&I) cleaning and personal care markets - / /
BASF Presents its New Solutions At SEPAWA in Berlin


NewswireToday - /newswire/ - Berlin, Germany, 2019/10/23 - BASF will be presenting the company’s latest solutions for applications in the home care and industrial & institutional (I&I) cleaning and personal care markets - / / DE000BASF111

Your Banner Ad Here instead - Showing along with ALL Articles covering Manufacturing / Robotics Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


• Now available: Trilon® M Max based on renewable resources;
• Rediso™ and Mixed Reality, digital solutions by BASF, deliver added value to customers in the washing and cleaning agent industry;
• 100 percent biodegradable: Texapon® SFA and Dehyton® SFA are effective alternatives to surfactants containing sulfate and are very gentle on the skin and eyes;
• Looking after the skin and soul: BASF's skin-to-soul care concept based on cream-to-oil emulsion technology.

At the SEPAWA Congress in Berlin from October 23 to 25, BASF will be presenting the company’s latest solutions for applications in the home care and industrial & institutional (I&I) cleaning and personal care markets. BASF shares booths 175-179 and 191-194 with its European sales company, BTC Europe.

New BASF solutions for even greater sustainability in automatic dishwashing detergents
Protecting our climate is one of BASF’s core commitments, and a bedrock of our corporate strategy. A key goal is to achieve CO2-neutral growth by 2030. “Efficient use of resources is important not only to us at BASF. Sustainability is also growing in importance for customers, enabling them to differentiate from competitors and meet the demand of end users for sustainable detergents and cleaning agents. We help our customers move forward on their journey to greater sustainability through the use of renewable resources, less consumption of fossil resources and lower CO2 emissions in product manufacturing,” says Soeren Hildebrandt, Senior Vice President of Home Care, I&I and Industrial Formulators Europe at BASF.

One area where sustainability is growing in significance is automatic dishwashing. In addition to first-class performance, customers are increasingly looking for biodegradable and bio-based raw materials. Modern dishwasher tabs are expected not just to remove soils and stains on dishes, they also have to go easy on the environment and consume minimal resources. BASF has the solution with a combination of bio-based and conventional ingredients for machine dishwashing detergents. Under the brand name Trilon® M Max BioBased, BASF now produces the complexing agent Trilon® M with renewable raw materials. With Trilon M Max BioBased, almost half the product can be claimed bio-based. In addition, BASF offers the new Trilon® M Max EcoBalanced, produced according to the biomass balance approach in which renewable resources such as bio-naphtha and biogas are used in place of fossil fuels right at the start of the production process. This approach, used for the production of Trilon M Max EcoBalanced, allows to replace 100 percent of fossil resources by renewables. BASF’s two new Trilon M generations protect the environment and climate without compromising on the high performance of the products.

Outdoor fun that leaves no trace: with the right washing solution
From mountain biking down a muddy path, to tennis on a clay court, BASF solutions get laundry reliably clean after a tough day outdoors. Sokalan® HP 96 in detergents helps to remove stains and also prevents soils from re-depositing on textiles during washing. The combination of Sokalan HP 96 with Tinopal® CBS-X is ideal for whites. The results: high-performance formulations for dazzling white laundry. Both products meet EU Eco-Label criteria.

Digitalization adds value for customers
To explore new business opportunities and stay competitive, the home care and I&I industry needs fast answers, individual solutions and access to profound knowledge. BASF will be using the congress to present the new digital assistant, Rediso™. The platform delivers access to overarching home care and I&I industry themes while providing round-the-clock virtual support, answering questions and proposing solutions. BASF is offering limited free trials for trade fair visitors

Digital applications including augmented and mixed reality are helping BASF to make maintenance and production processes more efficient. Interactive 3D projections of objects such as system parts and plant components provide location-independent access to key information, facilitating better decision-making and optimizing knowledge transfer. Demos at the BASF booth with mixed reality headsets will show how the technology is being used at BASF even now.

Environmentally friendly, innovative solutions for the personal care industry: Texapon® SFA and Dehyton® SFA are extremely gentle on the skin and eyes

Texapon® SFA is a very mild, innovative anionic surfactant based on sustainable, RSPO-certified renewable resources. The product is extremely gentle on the skin and eyes, making it especially suitable for delicate baby skin and formulas for tear-free shampoo products. Clinical tests have shown that Texapon SFA does not cause a burning sensation in the eyes, is easy on the skin and mucous membranes, and creates an extremely porous, stable and creamy foam. Sensor tests have confirmed these results.

Texapon SFA is extremely stable in terms of storage and temperature, and can be used across a wide pH range. It is 100 percent biodegradable and suitable as an alternative to surfactants containing sulfate. The product reinforces the beneficial effect of the cationic polymers in shampoos and has been proven to make it easier to comb hair including when added to formulas that do not contain polymers.

Dehyton® SFA is an innovative blend of Texapon SFA and betaine. It is cold-processable, easier to formulate and comes with very low risk of irritating the eyes. It is extremely gentle on the skin and mucous membranes and can be used as a micellar thickening agent in formulas.

Looking after the skin and soul: BASF's skin-to-soul care concept based on cream-to-oil emulsion technology
The global trend toward finding ways to unwind and do things at a slower pace has also taken root in the skincare industry. BASF's skin-to-soul care concept is designed to enable its customers to meet this consumer need. Taking the time out of a busy schedule to do an intensive skincare routine can reduce stress and improve physical and mental well-being. The transforming textures of BASF's cream-to-oil formulas offer an intensive sensory experience that leave the user feeling cared for and relaxed following their skincare routine. The light, pleasant O/W formulas are rich in oil (up to 50 percent), which becomes evident as soon as it is applied to the skin. The result is an oily texture that glides across the skin. With this latest generation of cream-to-oil technology, BASF is able to meet the demand among consumers today for environmentally friendly ingredients, and opens the door for a huge range of new formula concepts that fulfil the requirements of the COSMOS standard for natural cosmetics. BASF customers can also opt for the most environmentally friendly UV filters on the European market for all new cream-to-oil sunscreen formulas based on the assessment by the EcoSun Pass.

About the Care Chemicals division at BASF

The BASF division Care Chemicals ( offers a broad range of ingredients for personal care, home care, industrial & institutional cleaning, and technical applications. We are the leading global supplier for the cosmetics industry as well as the detergents and cleaners industry, and support our customers with innovative and sustainable products, solutions and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients and UV filters. We have production and development sites in all regions and are expanding our presence in emerging markets.

About BASF

At BASF (, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S.

Contact: Carmen Behrens - Communications Personal Care Europe
P: +49 2173-4995-464 - E: carmen.behrens[.]

Your Banner Ad Here instead - Showing along with ALL Articles covering Manufacturing / Robotics Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Written by / Agency / Source: BASF


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick NewswireToday Visibility Checker


Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
  Your Banner Ad showing on ALL
Manufacturing / Robotics articles,
CATCH Visitors via Your Competitors Announcements!

BASF Presents its New Solutions At SEPAWA in Berlin

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
Publisher Contact: Jasmin Haile - 
+49 621 60-48122 jasmin.haile[.]
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any BASF securities in any jurisdiction including any other companies listed or named in this release.

Manufacturing / Robotics via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From BASF / Company Profile

Read Manufacturing / Robotics Most Recent Related Newswires:

KRAIBURG TPE Offers Customized Solutions for White Goods Sealing Applications
Tepex Dynalite from LANXESS for Innovative Lightweight Design Project
Voith to be Carbon Neutral Worldwide from 2022 Onwards
BASF Introduces New Ultrason® P with Improved Flowability
Voith Linear Jet Earns International Superyacht Society 2019 Technology Award
KRAIBURG TPE Supplies Co-extruded TPEs with Optimum Adhesion to PA for High-quality Corrugated Tubes
DSM Partners with METEX NØØVISTA to Produce A 100% Bio-sourced Cosmetic Ingredient
LANXESS Signs 'Sustainable' Revolving Credit Facility of EUR 1 Billion
BASF Designfabrik® Presents ‘Material Selection N°1’
PPG Receives Achiever Award from Uni-Select for Commitment, Support of Collision Repair Industry
MSI Mold Builders Expanding Operations in Greenville County, South Carolina
PPG Begins Using Titanium Dioxide Pigment from Lomon Billions’ New Chloride Production Line
KRAIBURG TPE Offers the TPE Series Compounds that Meet the Quality Requirements for Toys and Novelty Games Targeted for Adults
LANXESS Acquires Brazilian Biocide Manufacturer
Yokogawa Releases SensPlus Note, an OpreX Operation and Maintenance Improvement Solution for the Digitization of Field Data Using Mobile Devices

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business


Visit  Limelon Advertising, Co.

Visit  medeuronet UK Ltd

  ©2019 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (