MOST TRUSTED NEWSWIRE PRESS RELEASE DISTRIBUTION
PRTODAY / NewswireToday press release distribution service network
More news: Direct Marketing
Written by / Agency / Source: Selligent SA
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Online Health Retailer Vitacost.com Boosts Customer Engagement with Personalized Kinetic Email Campaign Powered by Selligent Marketing Cloud - Leading health retailer sees 31 percent lift in revenue per email with dynamic ‘Mystery Sale’ - Vitacost.com / Selligent.com
Online Health Retailer Vitacost.com Boosts Customer Engagement with Personalized Kinetic Email Campaign Powered by Selligent Marketing Cloud

 

NewswireToday - /newswire/ - San Jose, CA, United States, 2019/07/31 - Leading health retailer sees 31 percent lift in revenue per email with dynamic ‘Mystery Sale’ - Vitacost.com / Selligent.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Global B2C marketing automation company, Selligent Marketing Cloud, today shared the results of a successful digital marketing campaign by client Vitacost.com, Inc., a leading online retailer of health and wellness products. Leveraging kinetic email, Vitacost.com drove revenue per email (RPE) up 31 percent, while simultaneously boosting customer engagement and lifetime value.

Vitacost.com is known for offering healthy consumer products, including vitamins, nutritional supplements, beauty supplies, and organic grocery products. The company has seen great success through a content-rich marketing approach, with email as a key channel. Their team wanted to take engagement to the next level by improving ‘Mystery Sale’ offerings with the goal of generating immediate ROI while ensuring a consistent and relevant customer experience.

Vitacost.com teamed with Selligent Marketing Cloud to create a new high-impact campaign that capitalized on the power of email and personalization, which delivered:

• 53 percent increase in click-to-open rates;
• 33 percent lower unsubscribe rates compared to prior Mystery Sale campaigns;
• 31 percent increase in RPE.

“When we deliver surprising and delightful experiences to our customers, they respond positively and more frequently. Working with Selligent Marketing Cloud enabled our team to take this to the next level,” said Danielle Van Acker, Email Marketing Manager at Vitacost.com. “The campaign exceeded our expectations; it allowed us to increase engagement and foster customer loyalty through truly relevant, personalized messages.”

The Selligent-powered campaign enabled Vitacost.com to:

• Reduce friction by leveraging kinetic email: customers just clicked on the “mystery box” to reveal a deal code within the email itself, providing a visual and intuitive experience.
• Use smart segmentation to reward loyalty: leveraging Selligent’s audience data enabled Vitacost to automatically segment customers according to loyalty level, offering special mystery deals based on their status.
• Personalize messages: each customer received unique offers, promo codes, and individualized subject lines in emails depending on behaviors or attributes.
• Track and test with precision: Selligent’s content management tools made it easy for Vitacost to refine and test versions of messages for different target groups all in a single interface.

“Vitacost.com has always been at the forefront of digital marketing. The success of this campaign proves that relevancy and personalization work and combined with a powerful technology can drive real business results,” said John Hernandez, CEO of Selligent Marketing Cloud. “We are proud to work with innovative brands that embrace technology to deliver elevated, personalized experiences for their customers.”

About Selligent Marketing Cloud

Selligent Marketing Cloud (selligent.com) is a sophisticated B2C marketing platform that empowers ambitious relationship marketers to maximize every moment they engage with consumers. With native AI capabilities, a robust data layer, and a powerful omnichannel execution engine, Selligent Marketing Cloud enables marketers to easily target, trigger, and deliver highly personalized messaging across all critical channels.

More than 700 global brands in retail, travel, automotive, publishing, and financial services trust Selligent Marketing Cloud to help deliver their marketing programs. With 10 offices across the United States and Europe and more than 50 partners, Selligent serves over 30 countries with local, personalized service.

About Vitacost.com

Vitacost.com, Inc. is an online retailer of health and wellness products, providing an award-winning experience to customers through its website. Vitacost.com features affordable pricing and speedy delivery on nearly 40,000 items, including dietary supplements (vitamins, minerals and herbs), hard-to-find specialty foods, organic body and personal care products, pet essentials and sports nutrition products. In addition, Vitacost.com strives to motivate, educate and inspire healthier living for customers by creating and curating thousands of helpful tips, expert articles and recipes woven throughout the shopping experience. Vitacost.com is a subsidiary of The Kroger Co.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Selligent SA

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick NewswireToday Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Direct Marketing articles,
CATCH Visitors via Your Competitors Announcements!


Online Health Retailer Vitacost.com Boosts Customer Engagement with Personalized Kinetic Email Campaign Powered by Selligent Marketing Cloud

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
 
Publisher Contact: Sylvie Tongco - Selligent.com 
914-330-1128 sylvie.tongco[.]selligent.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Selligent SA securities in any jurisdiction including any other companies listed or named in this release.

Direct Marketing via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Selligent SA / Company Profile


Read Direct Marketing Most Recent Related Newswires:

Selligent Honored as ‘Best Overall Marketing Automation Company’ in Prestigious Awards Program Recognizing Standout Marketing Technology
Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era
MMA Launches the Future of Mobile Fraud Council to Help Marketers Stay Ahead of Fraudulent Practices
Signal and Selligent Marketing Cloud Enter Partnership to Arm Brands with Powerful Customer Experience Capabilities
Selligent Marketing Cloud Announces Selligent Cortex Native Artificial Intelligence
US Selligent Awards Honor Clients for Insight-Driven Marketing
Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum
Goodstuff Communications & House of Fraser Awarded 'Best in Show’ At The MMA’s UK Smarties Awards for Their ‘View From The Red Carpet' Mobile Campaign
AOL’s Tim Armstrong and Top Brand Leaders from General Motors, Lenovo, Chatbox and Allstate to Take the Stage at Mobile Marketing Association’s Annual
Agil Technologies Announces the Launch of agility - The SaaS Marketing Collaborative Platform
Relevancy and Trust Key to Becoming a Best Friend Brand Says Silverpop
Keono Partners with LashBack to Ensure Email Compliance, Safeguard Brand Reputation
MMA Announces Powerhouse 2016 Global Smarties Jury of Leading Brand Marketers and Agencies
Selligent Included in Mobile Engagement Automation Solutions Report by Independent Research Firm
MMA Appoints Five New Brand Leaders to The North American Board of Directors

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  medeuronet UK Ltd

Visit Havens Metal Works





 
  ©2019 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)