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B2C marketing automation company Selligent Marketing Cloud today announced that is was named a finalist for ClickZ’s Marketing Technology Awards 2019 in the ‘Best Personalization Campaign’ category for powering digital marketing programs for European automaker Opel Netherlands (Opel NL). According to ClickZ, the award recognizes “the use of marketing technologies in the 'real world' to deliver a personalized marketing campaign.” Winners will be announced at ClickZ’s awards gala in New York City on March 21.
As consumer car shopping shifts to digital channels, Opel NL was looking to increase sales despite growing competition. Working with its digital agency, Ematters, Opel NL leveraged Selligent Marketing Cloud’s technology to manage its interactions with consumers across channels, as well as collect and analyze this data to feed into a single journey map that covers every customer touchpoint.
The holistic approach maximized Opel NL’s ability to personalize and optimize engagement, resulting in a 473 percent growth in identified profiles for targeting, overall target database growth of 30 percent, and 16 percent attribution of all Opel NL sales.
“It is difficult to orchestrate smart campaigns without a good understanding of our target consumers and how they are engaging with us,” said Leo den Haan, Manager Customer Experience & CRM at Opel NL. “It was crucial to work with a marketing platform like Selligent Marketing Cloud that could dive deep into data to help us identify and track these leads digitally, design personalized engagements, and share content to fit individual preferences.”
“Working with Selligent allowed us to use data as the driver of every consumer touchpoint for Opel,” said Jeroen de Graaf, Managing Director, at Ematters. “We’re thrilled with the results from this new approach and this recognition. We couldn’t have done it without Selligent Marketing Cloud as our technology backbone and our internal client team who works side by side with our client Opel.”
Opel NL’s success was powered by Selligent Marketing Cloud’s:
• Data and omnichannel execution capabilities;
• Selligent Site tool to capture behavioral data and personalize the website experience including popovers and forms;
• Facebook Connector to export Customer Audiences for retargeting.
“It’s always exciting when a client’s campaign is recognized for its smart use of qualitative data to create personalized experiences for consumers,” said John Hernandez, CEO of Selligent Marketing Cloud. “We’re honored to work with a savvy and forward-thinking brand like Opel and humbled to be named a finalist for this award.”
About Selligent Marketing Cloud
Selligent Marketing Cloud (selligent.com) is a sophisticated B2C marketing platform that empowers ambitious relationship marketers to maximize every moment they engage with consumers. With native AI capabilities, a robust data layer, and a powerful omnichannel execution engine, Selligent Marketing Cloud enables marketers to easily target, trigger, and deliver highly personalized messaging across all critical channels.
More than 700 global brands in retail, travel, automotive, publishing, and financial services trust Selligent Marketing Cloud to help deliver their marketing programs. With 10 offices across the United States and Europe and more than 50 partners, Selligent serves over 30 countries with local, personalized service.
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