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B2C marketing automation company Selligent Marketing Cloud today announced that it will present a TechTalk focused on personalization strategies to meet rising consumer expectations at ShopTalk 2019 (shoptalk.com), the trailblazing retail and ecommerce event in Las Vegas on March 3-6. The four-day conference will feature the best and most influential retail brands and marketing technology providers, focusing on how technology and brand marketing can usher in the next wave of customer-centric marketing.
Selligent Marketing Cloud will present on how brands can develop personalization strategies that deliver relevant and valuable engagement, featuring data from recent surveys on consumer expectations and CMO priorities. The session will map out the challenges and opportunities facing marketers today and reveal how to deliver messages that are truly personalized so they can maximize every touchpoint with consumers. Insights from Selligent CMO’s book, Marketing to the Entitled Consumer, will help attendees understand how to leverage Artificial Intelligence (AI) to build long-term consumer relationships.
WHO: Selligent Marketing Cloud, Booth #4216, March 3-6, 2019
WHAT: ShopTalk TechTalk Presentation on Personalization
WHEN: Monday, March 4, 2:04 pm
WHERE: Exhibit Hall, The Venetian Hotel, Las Vegas
ShopTalk will welcome more than 8,000 representatives from some of the world’s leading retail brands and tech providers, including The Hershey Company, Rakuten, Macy’s, Sephora, Amazon, Deloitte, Facebook, and Nike. In addition to learning from expert speakers, attendees will also have the opportunity to network with forward-thinking brand marketing leaders.
To schedule a meeting with Selligent Marketing Cloud at Shoptalk, email contact[.]selligent.com.
About Selligent Marketing Cloud
Selligent Marketing Cloud (selligent.com) is a sophisticated B2C marketing platform that empowers ambitious relationship marketers to maximize every moment they engage with consumers. With native AI capabilities, a robust data layer, and a powerful omnichannel execution engine, Selligent Marketing Cloud enables marketers to easily target, trigger, and deliver highly personalized messaging across all critical channels.
More than 700 global brands in retail, travel, automotive, publishing, and financial services trust Selligent Marketing Cloud to help deliver their marketing programs. With 10 offices across the United States and Europe and more than 50 partners, Selligent serves over 30 countries with local, personalized service.
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sylvie.tongco[.]selligent.com 
