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Redwood City, CA, United States, 2019/02/21 - Interactive dashboards, advanced CRM integration and journey tools enable marketers to deliver a unified customer experience - Selligent.com.
B2C marketing automation company Selligent Marketing Cloud today unveiled a suite of enhancements to the world’s most advanced, natively-built marketing platform. The new features include interactive dashboards, an extension of its already robust integration with third-party CRM platforms, and a functionality that further advances its journey building capabilities. These capabilities enable digital marketers to better build campaigns, track performance and deliver a truly unified customer experience.
“The days of siloed sales and marketing systems are long-gone. Marketers today understand that delivering an unparalleled customer experience requires a truly flexible technology platform that can easily integrate across key functions,” said Todd McCaslin, Chief Product Officer at Selligent Marketing Cloud. “By allowing marketers to leverage information from a CRM system as an everyday marketing channel, coupled with powerful journey building and reporting functionalities, we’re empowering them to engage with customers and react to changing behaviors in real-time and across all touchpoints. This release reinforces Selligent’s commitment to enabling marketers to maximize their potential and create the best possible experiences for consumers in every moment.”
The updated features in the latest Selligent Marketing Cloud release include:
Interactive Dashboards a rich array of widgets that gives marketers a better understanding of journey performance. Within pre-built dashboards, users can apply a variety of parameters to filter results and drill down to find deeper, valuable insights. Dashboards can also be exported as a whole or by widget for use outside of the platform.
CRM Messages an update to Selligent Marketing Cloud’s already robust connection into CRM platforms such as Salesforce Sales Cloud (with support for both Salesforce Lightning and Salesforce Classic), Microsoft Dynamics CRM and Sugar CRM. This latest update makes it easier to leverage CRM as an everyday marketing channel to build journeys. These journeys can blend actions within the CRM with steps in the journey that allow for true synchronization across Marketing and Sales. This enables brands to create seamless and unified customer experiences, and eliminate the typical silos faced in organizations.
Advanced Journey Components an extension of Selligent Marketing Cloud’s powerful journey building experience to support even the most sophisticated marketing strategies. Flexible, user-defined components allow for seamless synchronization between Selligent Marketing Cloud and any external system via API, enabling brands to act and react to data changes within their orchestrated marketing journeys in real-time. This update empowers marketers to simply configure both inbound and outbound communications to support their most common use cases, including direct integrations with print shops, bridging marketing and customer care interactions, integrating with the ever-growing list of connected devices (automobiles, wearables, etc.), and more.
About Selligent Marketing Cloud
Selligent Marketing Cloud (selligent.com) is a sophisticated B2C marketing platform that empowers ambitious relationship marketers to maximize every moment they engage with consumers. With native AI capabilities, a robust data layer, and a powerful omnichannel execution engine, Selligent Marketing Cloud enables marketers to easily target, trigger, and deliver highly personalized messaging across all critical channels.
More than 700 global brands in retail, travel, automotive, publishing, and financial services trust Selligent Marketing Cloud to help deliver their marketing programs. With 10 offices across the United States and Europe and more than 50 partners, Selligent serves over 30 countries with local, personalized service.