MOST TRUSTED NEWSWIRE PRESS RELEASE DISTRIBUTION
PRTODAY / NewswireToday press release distribution service network
More news: Direct Marketing
Written by / Agency / Source: Mobile Marketing Association (MMA)
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

MMA Launches the Future of Mobile Fraud Council to Help Marketers Stay Ahead of Fraudulent Practices - Eight out of 10 Marketers Expect Mobile Ad Fraud to Continue Being a Big Problem Despite Ongoing Efforts to Combat it - MMAglobal.com
MMA Launches the Future of Mobile Fraud Council to Help Marketers Stay Ahead of Fraudulent Practices

 

NewswireToday - /newswire/ - New York, NY, United States, 2018/12/24 - Eight out of 10 Marketers Expect Mobile Ad Fraud to Continue Being a Big Problem Despite Ongoing Efforts to Combat it - MMAglobal.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

As the industry trade body focused on architecting the future of marketing, the Mobile Marketing Association (MMA), today announced the formation of the first-ever brand-led “Future of Mobile Fraud Council”.

The mission of the Council is to help marketers stay ahead of mobile marketing fraud by empowering marketers to assess their exposure to fraud, combat fraud with the right tools and education and finally improve their ability to track the impact of these efforts using collaboratively developed best practices. The initiative will be co-chaired by Kevin Frisch, former marketing executive at Uber and now CMO at Wag Labs, Inc and Terri Schriver, SVP Enterprise Media, Bank of America.

As a prelude to the creation of the council, the MMA conducted an initial benchmarking survey to identify global trends when it comes to how marketers are currently reducing fraud, their expectations and strategic plans about the future, as well as their own evaluation of the effectiveness of these practices.

Preliminary top line results of the study suggest that 84% of marketers expect mobile ad fraud to continue being a significant problem. Over 60% think it will increase in the future, partly because their individual efforts can't address the fundamental drivers of mobile fraud - strong incentives for perpetrators, lack of penalties and overall complexity of the mobile ad ecosystem. The survey also suggests that marketers will continue to drive the need for more transparency and invest in third party solutions to help reduce fraud in their media spend. Currently, about 1 out of 2 marketers currently claim to use a specific third party solution to detect, monitor and prevent fraud, although most appear somewhat unclear about the effectiveness of these solutions. In fact, 7 out of 10 say their vendor only partly addresses the problem and while 60% of them tend to be “somewhat” satisfied, they are less likely to recommend these solutions which results in an average Net Promotor Score (NPS) of minus 18.

“As we are committed to building the strongest and most transparent communications platform, it is critical that as an industry we both bring transparency to the issues that surround fraud in the mobile marketing ecosystem as well as develop best practices and guidance for marketers to protect their media investment,” said Greg Stuart, CEO, Mobile Marketing Association. “We applaud the marketers for coming together to collaboratively drive against finding solutions and ways to measure their own efforts.”

The MMA plans to release a detailed report of the findings in January of what will be the first wave of an annual tracking survey about the state of Fraud, with detailed findings by region (NA, EMEA, LATAM, APAC).

Companies who have already joined the Council include 1-800-Flowers, Ahold Delhaize, Amex, Bank of America, Calvin Klein, Campbell's, Coca-Cola, CVS, Discover, Etrade, Ford, GM, GSK, Hallmark, Marriott, Miller, Monster, Samsung, Universal Orlando, Uber. The Future of Mobile Fraud Council will convene its first meeting on 1/24. Marketers who are interested to participate in the Council are welcomed to reach out to fraudcouncil[.]mmaglobal.com.

About the MMA

Comprised of over 800 member companies globally and 14 regional offices, the MMA (mmaglobal.com) is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers.

Members include: 1-800-Flowers.com, Allstate, Ally Financial, American Express, AT&T, Bank Of America, Campbell’s, JPMorgan Chase, Chobani, Choice Hotels, Citi, Clear Channel Outdoor, Colgate-Palmolive, Dunkin’ Brands, eBay, E*TRADE, Electronic Arts, ESPN, Facebook, Ford, Foursquare, Google, GroundTruth, Hilton Worldwide, IBM Watson, LinkedIn, Marriott International, Match Group, Mastercard, McDonald’s, Microsoft, MillerCoors, OpenMarket, Pandora, Pfizer, Pinterest, PlaceIQ, Procter & Gamble, R/GA, RetailMeNot, Salesforce, Samsung, Snap Inc., Spotify, SUBWAY, Target Inc., The Coca-Cola Company, T- Mobile, TUNE, Turner Broadcasting, Twitter, Uber, Ubimo, Unilever, Vibes, Walmart, Zurich and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM).

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Mobile Marketing Association (MMA)

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick NewswireToday Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Direct Marketing articles,
CATCH Visitors via Your Competitors Announcements!


MMA Launches the Future of Mobile Fraud Council to Help Marketers Stay Ahead of Fraudulent Practices

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
 
Publisher Contact: Sheryl Daija - MMAglobal.com 
917-287-6140 sheryl.daija[.]mmaglobal.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Mobile Marketing Association (MMA) securities in any jurisdiction including any other companies listed or named in this release.

Direct Marketing via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Mobile Marketing Association (MMA) / Company Profile


Read Direct Marketing Most Recent Related Newswires:

Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era
Signal and Selligent Marketing Cloud Enter Partnership to Arm Brands with Powerful Customer Experience Capabilities
Selligent Marketing Cloud Announces Selligent Cortex Native Artificial Intelligence
US Selligent Awards Honor Clients for Insight-Driven Marketing
Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum
Goodstuff Communications & House of Fraser Awarded 'Best in Show’ At The MMA’s UK Smarties Awards for Their ‘View From The Red Carpet' Mobile Campaign
AOL’s Tim Armstrong and Top Brand Leaders from General Motors, Lenovo, Chatbox and Allstate to Take the Stage at Mobile Marketing Association’s Annual
Agil Technologies Announces the Launch of agility - The SaaS Marketing Collaborative Platform
Relevancy and Trust Key to Becoming a Best Friend Brand Says Silverpop
Keono Partners with LashBack to Ensure Email Compliance, Safeguard Brand Reputation
MMA Announces Powerhouse 2016 Global Smarties Jury of Leading Brand Marketers and Agencies
Selligent Included in Mobile Engagement Automation Solutions Report by Independent Research Firm
MMA Appoints Five New Brand Leaders to The North American Board of Directors
MMA Appoints Major Consumer Brands to Global Board of Directors
Core Web Networks to Launch Bulk SMS Packages for Small Businesses

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  NAKIVO, Inc.

Visit  BizJobs.com





 
  ©2019 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)