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• FIS Loyalty Rewards program will integrate real-time redemption at approximately 13,400 Shell-branded fuel stations nationwide through a joint initiative with Excentus.
• Program allows FIS Loyalty program consumers to instantly redeem loyalty points for savings on fuel purchases at Shell-branded stations nationwide.
Customers at participating Shell-branded fuel stations across the United States will be able to redeem rewards points in real-time directly at the pump through a joint initiative between Excentus, a leading loyalty marketing and technology firm recently acquired by PDI Software, and FIS™, a global leader in financial services technology.
More than 23 million customers can participate in the growing FIS Premium Payback redemption network, which links thousands of retail point-of-sale locations with customer card rewards programs. The program, which complements existing retailer rewards programs, helps merchants and retailers increase traffic, grow revenue, and enhance customer engagement and loyalty.
“We are excited to partner with FIS to offer its Premium Payback program at Shell-branded fuel stations,” said Brian Jefferson, SVP, Business Development, Excentus. “With a single swipe of a payment card, FIS Loyalty program customers will be able to turn their points into savings on quality Shell fuel, delivering real-time value at the pump, while encouraging future visits.”
“With its real-time redemption capabilities and broad network of participating rewards programs, FIS Premium Payback helps retailers like Shell differentiate themselves at point-of-sale and drive return business,” said Bruce Lowthers, chief operating officer, Integrated Payment Solutions, FIS. “We look forward to working with Excentus to roll out this exciting initiative.”
About FIS
FIS (fisglobal.com) is a global leader in financial services technology, with a focus on retail and institutional banking, payments, asset and wealth management, risk and compliance, and outsourcing solutions. Through the depth and breadth of our solutions portfolio, global capabilities and domain expertise, FIS serves more than 20,000 clients in over 130 countries. Headquartered in Jacksonville, Fla., FIS employs more than 53,000 people worldwide and holds leadership positions in payment processing, financial software and banking solutions. Providing software, services and outsourcing of the technology that empowers the financial world, FIS is a Fortune 500 company and is a member of Standard & Poor’s 500® Index.
About Excentus
Excentus (excentus.com), a leading loyalty marketing and technology firm specializing in the design, development and implementation of loyalty programs, was acquired by PDI (pdisoftware.com) in 2018 to expand PDI’s retail enterprise software portfolio, helping convenience store retailers and petroleum wholesale marketers thrive in a digital economy. Excentus offers a scalable, cloud-based platform to manage, measure, and monetize fuels-based loyalty programs. Drawing on the success of Excentus’ owned and operated Fuel Rewards® program, which has grown to more than 14.5 million members and over $1 billion in fuel purchases, Excentus serves national and regional brands, Consumer Packaged Goods (CPG) manufacturers, grocery chains, convenience retailers and their customers. Over 1,200 customers operating more than 100,000 locations trust PDI to optimize their entire operations now including loyalty whether they are a single site, multi-site, dealer or franchise operator.
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