MOST TRUSTED NEWSWIRE PRESS RELEASE DISTRIBUTION
PRTODAY / NewswireToday press release distribution service network
Written by / Agency / Source: Dentsu
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Dentsu Creates SDGs Communication Guide - Dentsu, Inc. announces the release of SDGs Communication Guide in Japanese and English versions - Dentsu.co.jp
Dentsu Creates SDGs Communication Guide

 

NewswireToday - /newswire/ - Tokyo, Japan, 2018/06/01 - Dentsu, Inc. announces the release of SDGs Communication Guide in Japanese and English versions - Dentsu.co.jp. Tokyo: 4324

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising / PPC / Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

Share your Adsense publishers stories on Google tactics and your revenue drop

 

Dentsu, Inc. (President & CEO: Toshihiro Yamamoto) announces the release of SDGs Communication Guide in Japanese and English versions, suggesting guidelines for corporate managers, people working in advertising and ad agency professionals when planning out communication initiatives in line with Sustainable Development Goals (SDGs).

The SDGs are "global objectives for creating a sustainable future", comprised of 17 goals and 169 targets stated during the United Nations Sustainable Development Summit held at the UN headquarters in New York in September 2015. Over the recent years, a sense of crisis for sustainability has been discussed throughout the global community. Japan is also promoting full-fledged discussions on countermeasures with the involvement of national and local governments, business and economic circles as well as non-political organizations. Since it is specifically hoped for businesses to make active participation and commitment, taking actions based on the concept of sustainability is required for all corporate activities and across the field of advertising communication.

Meanwhile, the use of "excessive expressions deviating from the actual initiatives of companies" and "inappropriate expressions that can mislead consumers" in advertising communication is also an act contrary to the purpose of SDGs. Experts point out disadvantages from such use, including the possibility of receiving criticism which can lead to damage corporate value.

Based on such situations, Dentsu formed the Dentsu SDGs Communication Guide Creation Committee• including eight expert panels, to compile useful guidelines providing "things to know" and "thing to pay attention to" for successful advertising and promotional campaigns with SDGs in mind.

Dentsu (dentsu.co.jp) is committed to continue its efforts for creating a sustainable future in advertising communication and beyond for a wide range of fields.

About SDGs Communication Guide
Published by: Dentsu, Inc.
Cooperated with: Dentsu SDGs Communication Guide Creation Committee*

*Dentsu SDGs Communication Guide Creation Committee members (As of April 1, 2018; in alphabetical order of surname)

Chair: Toshihiko - GotoExecutive Director, Global Compact Network Japan - CEO, Sustainability Forum Japan
Members:
• Mikako Awano - Founder & CEO, General Association SusCon Japan
• Yumiko Horie - Advocacy Manager, Save the Children Japan
• Ichiro Ishida - Director Marketing Headquarters, The Asahi Shimbun
• Koichi Kaneda - CSR Promotion, Senior Director, ANA HOLDINGS INC.
• Koji Kinoshita - Chair of Environmental Subcommittee, Japan Advertising Agencies Association
• Kaori Kuroda - Executive Director, CSO Network Japan
• Taikan Oki - Professor, Integrated Research System for Sustainability Science, The University of Tokyo Institutes for Advanced Study - Senior Vice-Rector, United Nations University - Assistant Secretary-General, United Nations

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising / PPC / Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

Share your Adsense publishers stories on Google tactics and your revenue drop

 

Written by / Agency / Source: Dentsu

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick NewswireToday Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Advertising PPC Classifieds - PURCHASE industry keywords tags / Banner Ads. Click HERE for details!.

 
  Your Banner Ad showing on ALL
Advertising / PPC / Classifieds articles,
CATCH Visitors via Your Competitors Announcements!


Dentsu Creates SDGs Communication Guide

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
 
Publisher Contact: Shusaku Kannan - Dentsu.co.jp 
+81 3-6216-8042 s.kannan[.]dentsu.co.jp
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Dentsu securities in any jurisdiction including any other companies listed or named in this release.

Advertising / PPC / Classifieds via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Dentsu / Company Profile


Read Advertising / PPC / Classifieds Most Recent Related Newswires:

Federated Media Adopts Matrix Solutions’ Media-Specific Ad Sales Platform, Monarch, to Advance Sales Capabilities
Amobee Selected by Univision as Linear Television Optimization Platform of Record
Matrix Solutions Unveils Product Roadmap for Global Ad Sales Platform Ahead of NAB 2019
Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience
DOCOMO and Dentsu Establish New Digital OOH Advertising Company 'LIVE BOARD'
Epiphany Selects Amobee for Ad Tech Collaboration
CDK Global to Acquire ELEAD1ONE
ownerIQ and Amobee Partner, Allowing Direct Access to Second Party Retailer and Brand Audiences
Amobee and AMNET France Announce Strategic Collaboration on Programmatic Buying
NTT DOCOMO, Inc. Wins Dentsu Advertising Grand Award
CDK Global Acquires Progressus Media
Amobee Launches Sales Accelerator Solution, Powered by Oracle Data Cloud, Helping CPG Marketers Measure Offline Sales Impact of Campaigns in Progress
CDK Global Introduces Connected Store 2.0 - An Enhanced Online Retailing Experience Connecting Showrooms to Living Rooms
CDK Partners with Nissan for US Dealer Website Program
Amobee Launches Custom Bid Algorithms for Marketers

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  Havens Metal Works





 
  ©2019 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)