Avaya Holdings, Inc. today announced the launch of a new Master Agent program focused on accelerating sales of Avaya cloud to small through midmarket businesses. Under the Master Agent program, sales agents connect potential customers with Avaya; Avaya handles the rest of the transaction, from contracting, provisioning, managing and billing the unified communications services for the business.
Avaya also announced that Jenne, an Avaya value-added distributor, has signed as Avaya’s first Master Agent.
The program addresses the increasing demand for Avaya cloud services while simplifying the process of onboarding, deploying and managing the customer’s communications. Under the Master Agent program, agents can offer an industry-leading solution to customers with support provided directly by Avaya, including:
• Unified communications services, fully hosted by Avaya;
• Bundled carrier services, i.e. minutes, SIP Trunks;
• Desktop options;
• Delivery, management and support;
• Monthly, subscription-based billing.
Jenne, an Avaya distribution partner, is the first Avaya Cloud Master Agent and is already seeing interest from the market with the new program, registering new authorized sales agents and existing Avaya Edge Channel Partners and managed service providers as their agents, as they expand their reach in selling Avaya unified communications services.
The Master Agent program provides a new option that rounds out the available choices for customers, channel partners and sales agents to access Avaya’s industry-leading communications solutions. This program complements the opportunity for Avaya Edge Channel Partners who host Avaya IP Office in their own data centers and sell direct to customers under the Partner Powered by Avaya option, depending on their business needs as well as their customers’.
“In parallel with the development of the Master Agent program, we transformed the technology behind Avaya cloud, establishing storefronts for agents and making infrastructure changes that significantly improve ease of use. The proof is seen in our pilot and the velocity with which Jenne was onboarded and subsequently building a funnel. Demand is there and the program reaffirms we are on a growth track for success.”
Mercer Rowe, SVP and GM, Cloud, Avaya
“The transition to cloud unified communications services just got a big boost with the Avaya Master Agent program. The program leverages the breadth and experience of Avaya Edge Channel Partners and newly authorized sales agents, combined with the expertise and industry-leading unified communications services fully hosted by Avaya, to provide companies with an easy, fast track to cloud. We’re excited that Jenne is already seeing traction with the Master Agent program and look forward extending our success as we roll out the program.”
Gary Levy, Vice President, U.S. Channels, Avaya
“Agents are among the fastest-growing segments of the UCaaS sales and support ecosystem. However, agent responsibility has a defined stopping point. Avaya's partnership with Jenne makes perfect sense to address market trends on the front-end, where customers want simple transactions sales, as well as on the back-end where they demand a consistent structure of comprehensive service delivery and support.”
Rob Arnold, Principal Analyst, Digital Transformation, Frost & Sullivan
For more information about becoming an Avaya sales agent, please email agentsales[.]avaya.com.
Avaya (avaya.com) is a global leader in digital communications software, services and devices for businesses of all sizes. Our open, intelligent and customizable solutions for contact centers and unified communications offer the flexibility of Cloud, on-premises and hybrid deployments. Avaya shapes intelligent connections and creates seamless communication experiences for our customers, and their customers. Our professional planning, support and management services teams help optimize solutions, for highly reliable and efficient deployments. Avaya Holdings Corp. is traded on the NYSE under the ticker AVYA.
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