Selligent Marketing Cloud, the B2C marketing automation company, today announced Selligent Cortex, natively built artificial intelligence (AI) capabilities in its marketing cloud platform. Designed specifically for relationship marketers, Selligent Cortex delivers relevant AI-driven predictive analysis for messaging, campaign creation and more. The initial launch includes offer optimization capabilities across channels, including email and web, empowering more relevant customer recommendations and messaging via a sophisticated predictive module that integrates seamlessly into the platform.
“Marketers need artificial intelligence to deliver the most relevant messaging possible to their customers, and Selligent Cortex is designed to deliver exactly that at a level above any solution on the market,” said John Hernandez, CEO Selligent Marketing Cloud. “Other marketing cloud solutions might borrow technology from other companies, or use AI designed to win chess matches. Our clients enjoy precision machine learning that’s perfectly matched with our client’s needs because it was created for relationship marketers and is natively integrated into our marketing cloud platform.”
Alexei Kounine leads Selligent Marketing Cloud’s AI efforts, and is a leader in pioneering new innovations in relationship marketing technology, with a particular interest in data science and machine-learning. He was the co-founder and CEO of TasteHit, a startup developing AI-powered marketing tools for online retailers. Prior to founding TasteHit, Alexei spent six years at Cisco, where he has taken different roles in the Sales organization. Alexei holds an MA in Computer Science from the Federal Institute of Technology (EPFL), Lausanne, Switzerland.
“As the amount of available consumer data keeps on increasing and consumer profiles get more sophisticated, marketers need the power of predictive data-driven tools to help them create more targeted audience segments, adaptive journeys and hyper-personalized offers,” said Alexei Kounine, Selligent’s AI lead. “We designed Selligent Cortex to be a native AI layer within Selligent Marketing Cloud, which combines all the consumer data available in the platform with state-of-the-art machine learning algorithms, allowing marketers to easily design highly personal and relevant experiences for each one of their customers. Today, we are thrilled to roll out Selligent Cortex for our clients and will continue our efforts in building marketer-focused AI features across the platform.”
About Selligent Marketing Cloud
Selligent Marketing Cloud (selligent.com) is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action
More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent serves over 30 countries with local, personalized service.