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Written by / Agency / Source: The Retirement Advantage, Inc.

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The Retirement Advantage, Inc. Acquires Applied Plan Administrators, LLC - The Retirement Advantage (TRA) Continues Geographic Expansion in the Midwest - /
The Retirement Advantage, Inc. Acquires Applied Plan Administrators, LLC


NewswireToday - /newswire/ - Appleton, WI, United States, 2018/02/06 - The Retirement Advantage (TRA) Continues Geographic Expansion in the Midwest - /


The Retirement Advantage, Inc. (TRA), an industry-leading employee benefits consulting and technology provider, today announced the acquisition of Applied Plan Administrators (APA), an independently owned 401(k) consulting and administrative services firm headquartered in Bingham Farms, MI.

"We are very excited to welcome the APA team to the TRA family," said Matt Schoneman, president of TRA. "APA brings a wealth of MEP/PEO expertise in the retirement plan industry and we’re delighted about our partnership and their capabilities. This acquisition strategically increases our footprint in Michigan and continues to expand our presence in the upper Midwest."

With the acquisition of APA on January 5, 2018, TRA now has retirement plan professionals in 30 states to support its financial advisor and recordkeeping partners with customized retirement plan design and solutions. TRA places great emphasis on ensuring clients receive the high level of service and performance they’ve come to expect.

"We look forward to integrating our workforce, culture, and competencies right away," said Lori Markert, director of operations and compliance manger from APA. "This transaction will connect our employees and customers with a wealth of resources and offerings from TRA. Further, it will strengthen and reinforce our local customized services for both existing clients and prospects. We couldn’t be happier."

About Applied Plan Administrators

Founded in 1985, Applied Plan Administrators ( provided full TPA services to plans of all sizes, assisting sponsors and participants in their efforts to save for the goal of a dignified retirement. APA specialized in custom retirement plan design, administrative services and annual maintenance of qualified retirement plans.

About The Retirement Advantage, Inc.

TRA (, based in Wisconsin, is an independently owned third party administration (TPA) firm that delivers proficiency in the administration, consultation, compliance and fiduciary governance of retirement plans for privately held businesses nationwide. Currently TRA provides service to more than 6,500 plan sponsors, 350,000 plan participants, with more than $6 billion in retirement Assets Under our Administration (AUA).

TRA is in the business of helping employers alleviate the demands of sponsoring a retirement plan through our 3(16) Plan Administrative Relief Services (PARS) which saves business owners time and money, reduces liability, increases HR capacity, and minimizes potential audit exposure. To learn more about our industry leading solutions, please visit our site.


Written by / Agency / Source: The Retirement Advantage, Inc.


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The Retirement Advantage, Inc. Acquires Applied Plan Administrators, LLC

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Publisher Contact: Bil Sunagel - 
888-872-2364 Matt.Schoneman[.]
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any The Retirement Advantage, Inc. securities in any jurisdiction including any other companies listed or named in this release.

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