Scala, Inc., part of the STRATACACHE family of digital media/ad tech solutions companies, today unveiled the addition of Scala Media Player hardware to its digital signage portfolio. The addition of Scala-branded players gives customers a comprehensive, end-to-end solution to create, deploy and manage successful digital networks in a smarter, more streamlined way. Scala designed the players for optimal performance according to market needs, and will draw on the experience and expertise of parent company STRATACACHE to develop and distribute the new media player hardware. The new software and hardware solution eliminates the complexity of managing and deploying content to a diverse digital signage network, and supports ongoing growth.
“Using Scala experts’ extensive knowledge of the digital signage ecosystem with decades of experience and best practices we created media players that are designed for performance, stability and capability,” says Chris Riegel, CEO at Scala. “Our focus is to help customers meet their goals faster and smarter, taking the guesswork and risk from choosing the right media player, so they can focus on driving a successful visual communication strategy.”
In order to suit the range of customer specifications for performance, Scala plans to introduce a number of additional configurations of the Media Player. These variations highlight Scala’s dedication to helping its customers achieve successful deployments as a full digital signage solutions provider.
Joe Sullivan, COO at Scala, says the compact media players were engineered for easy compatibility. “Scala Media Players are designed from the ground up to deliver optimal hardware and software integration and performance,” he says. “Having access to STRATACACHE’s knowledge of hardware and logistics facilities was key in allowing us to develop and deliver a media player that would meet the needs of our customers.”
Scala Media Players are easy to maintain, manage and support so your network is always up to date. The hardware’s optimized architecture is designed to work with Scala software to deliver high performance throughout the entire lifetime of the player. The system’s robust 24×7 operation minimizes vulnerabilities and delivers reliable playback and security to ensure your data and content are protected and always playing.
Scala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.
STRATACACHE (stratacache.com) provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results.