The rapid adoption of corporate mobility solutions in the environment-conscious European market has opened up several partnership opportunities for mobility service providers. By integrating fleet management, travel management, and expense management, corporate mobility players are able to offer companies solutions based on total cost of mobility rather than total cost of ownership.
European Corporate Mobility Market, 2016 is part of Frost & Sullivan’s Automotive & Transportation Growth Partnership subscription. According to the study, technological advancements and an expanding mobility partner network will foster partnerships, mergers and acquisitions, and diversifications across systems and services. It covers usage levels as well as the key needs, pain points and future interests of companies in the markets of France, Germany, the UK, Belgium and the Netherlands.
“With the emergence of new, flexible working practices for employees, there will be a vast market for new mobility models and self-service-style corporate mobility solutions,” said Frost & Sullivan Mobility Research Analyst Ankita Mukherji. “As the majority of companies employ multi-modal solutions, corporate mobility service providers need to focus on developing integrated solutions that are flexible and versatile enough to meet diverse end-user needs. So far, European companies have shown a preference for corporate carsharing, integrated mobility platforms, and mobility budgets.”
The following trends emerged from the countries surveyed:
• The Netherlands has the highest percentage of companies with high adoption potential, followed by Germany;
• Belgium and France has the most experience in service adoption; and
• Germany and Belgium deemed fleet and travel management to have the greatest possibility of integration.
Mobility management solution providers have identified a huge market for their products, but are still battling challenges stemming from corporate policies. For instance, restrictions placed by organisations on the services the employee can access through company-provided devices can limit the adoption of their solutions. Besides, integrated mobility will need to interface with customers’ systems, and this can present technological complexities. Finally, the introduction of a new technology will meet with resistance from several stakeholders, especially for solutions that cut across all employee levels.
“To win over reluctant adopters, corporate mobility service providers could offer a mix of traditional services and new mobility solutions,” noted Mukherji. “A survey of market players reveals the opportunity to sell Management Information-as-a-Service, as 31% of companies do not actively manage their environmental footprint. Furthermore, with 46% of respondents investing in mileage tracking, mobility service companies could create additional revenue streams by providing telematics services.”
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