Openet, a global leader in the supply of real-time BSS (business support systems) and customer engagement systems, has been awarded the ‘Most Innovative Data Monetisation Solution’ award for Real-time Offer Manager (RTOM) at the Policy Control Awards. Openet was selected from a list of finalists to receive the reputable industry prize at the ceremony on 4th April at the Maritim proArte Hotel in Berlin, Germany.
Openet RTOM was awarded the accolade in recognition of the solution’s ability to offer service providers greater insight, personalised engagement and increased revenues. It does this by enabling real-time offer presentation via intelligent contextual offer mapping. Upsell offers are triggered by real-time customer context (e.g. usage information, application access, location, profile etc) and sent in real-time to the customer device, which enhances offer relevance. The additional contextual awareness, along with the simplification of adding new more granular offers through RTOM, will lead to higher offer take-up and data revenues for operators.
In addition, Openet provides all the expertise required to help service providers to put this type of solution in place. From the technical expertise to extract the required integration points within a complex network, to the commercial expertise and experience to advise on which services to deploy, and how to deploy them.
“As one of the few independent and specialist real-time BSS vendors, we are extremely proud to have been awarded this accolade” said Niall Norton, CEO, Openet. “Service providers are increasingly aware of the new digital services and channels that are driving change in the mobile market and the impact they are having on both customer experience and service quality demands. Our RTOM solution aims to address these needs by delivering real business value and driving incremental revenue, improving customer experience and enhancing retention. Service providers’ ability to deliver contextually relevant and highly targeted offers will play a pivotal role in improving operator profitability.”
For more information about Openet’s Real-Time Offer Manager solution, please visit openet.com/what-we-do/new-revenue/real-time-offer-manager.