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Durham, NC, United States, 2007/04/11 - River Sity Alliance, CEO Markeith Williams and Multi-platinum Grammy nominated producer Herb Middleton sound off on what it takes to make it big.
As they get closer to the release of the Jeff Murrell project NuVybe executive legendary producer Herb Middleton and River Sity Alliance CEO Markeith Williams sound off with tips artists can use today to move their career forward tomorrow.
“The environment on the web is different, but the idea of work ethic is still the same,” says Williams. The two record executives have been working together recently on a number of different projects taking advantage of the power of the internet. Middleton, known for his distinctively platinum sound, has helped shape songs for artists such as Nas, Total, Mary J. Blige, and pages of other chart topping artists. Williams started River Sity Alliance to help young artists take advantage of the web and gain exposure on the largest digital platform in the world. The two men give three key factors to an artist success that will be critical in the “Broken Man’ project:
1.) Study the Field--- It may not be necessary to become a journalist, but it is very important for artists to know what is going on in their genre. Different trends occur all the time. “One of the things that I noticed about the Jeff Murrell project was it was an R&B album speaking to women about being who they are,” adds Williams. When we look at this from the perspective of where music is today especially certain genres we gain insight into why Williams see this as a big deal, as he continues to explain, “So many songs have been made lately falling into a void Jeff really covered an empty space.” It pays to talk to journalist, listen to other music, and even go as far as write down your own reviews.
2.) Do Not Forget You are The Artist--- If an artist does not stand behind his own work who will? Many artists look for the opportunity to sign with a big label so they can leave the promotional work to someone else, forgetting the fact a little less than one percent of the artist signed to major labels sell more than a thousand copies. It may not be necessary to cut studio time in half to hand out fliers to the next show, but artists should understand they must put in face time. People want to know who the artist is behind the music and really connect with them.
3.) Numbers & Niceties--- The more people you get in front of the better chance of selling more music, right? Maybe, the majority of people on the web get bombarded with so much information they rarely pay attention to new faces. The simple solution is to network not only with industry people, but also with the people who buy your music. It may seem like a lot of work, but the reality is you could be standing next to your car in the snow waiting for people to pass by.
As Middleton and Williams share ideas around the Broken Man project, there are three other components that become even more relevant. Both men seem to be driven by quality, integrity, and the pursuit of driving home a message to women everywhere. Jeff Murrell’s project delivers a number of quality ideals wrapped in hypnotic melodies. NuVybe executive Herb Middleton has returned to help bring forth a new era. “I took a little break, but I’m about to really hit the industry in the head,” says Middleton, he continues, “The Broken Man project will make a lot of sistas smile.” You will be able to find the Jeff Murrell project both on and off the web starting April 10, 2007.