As part of ALM’s response to the ongoing shift in readers’ consumption of content, The National Law Journal (NLJ) is introducing a monthly print magazine to add value and complement its robust digital offering.
The National Law Journal’s digital platform (nationallawjournal.com) has enabled the publication’s team of journalists to deliver breaking news updates and timely news features and analysis online. The publication’s monthly, glossy magazine will also provide more in-depth reporting and analysis with unique perspectives not only on key events but also on the underlying implications and trends affecting companies, legal departments and their law firms. The NLJ’s online and monthly print magazine allows us to enhance the publication’s digital content in order to create innovative marketing and advertising opportunities for the broad spectrum of audiences the NLJ supports.
The NLJ’s reporters provide in-depth analysis about the people and institutions shaping regulations, as well as the impact those regulations have on established and emerging businesses. The NLJ’s longstanding focus on federal courts and the U.S. Supreme Court will be expanded in the monthly magazine, which will also include stories about political updates such as court appointments and federal and state lawmaking developments.
“We have adapted our offering to help meet our readers’ demand for quality content across multiple channels that they can consume whenever and however they want,” said Beth Frerking, Editor-in-Chief, The National Law Journal at ALM. “Based on the regular feedback we receive, our subscribers prefer to keep informed of breaking headlines throughout the workday, and often find it easier to read our expert analysis in the evening or over the weekend when they have more time to digest our in-depth content.”
The NLJ will continue to publish its popular surveys, rankings and features, including The NLJ 500, Go To Law Schools, and Appellate Hot List, online and in its monthly print magazine. The first monthly print issue of The NLJ will be the April 2017 edition, which will be mailed on March 31, 2017.
“The National Law Journal is embracing our digital-first strategy to meet readers’ evolving content needs and help advertisers reach larger audiences,” said Richard Caruso, Vice President and General Manager of Legal Media at ALM. “As subscribers’ content consumption patterns continue to shift toward digital platforms, we expect more of our legal brands to adapt, enabling a greater number of legal professionals to develop a long-term competitive edge.”
ALM (alm.com), an information and intelligence company, provides customers with critical news, data, analysis, marketing solutions and events to successfully manage the business of business.
Customers use ALM solutions to discover new ideas and approaches for solving business challenges, connect to the right professionals and peers to create relationships that move business forward, and compete to win through access to data, analytics and insight. ALM serves a community of over 6 million business professionals seeking to discover, connect and compete in highly complex industries.