Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, is announcing its superior work in boosting online sales performance and shopping program efficiency for retailer PacSun.
With Rakuten Marketing Search through Kenshoo’s advertising platform, PacSun has refined its strategic marketing approach to focus on consumer engagement (click performance) and automated ad spend management. Tactically, this means the company is automatically breaking products into new product groups based on click performance and automating advertising bids to ensure PacSun meets their investment goals. In a move that has dramatically improved its online performance, PacSun has realized a 78 percent increase in ROI, 16 percent decrease in cost-per-click (CPC) and 57 percent increase in conversion by focusing click coverage on top-converting products and bidding down on high-volume, low converting products.
“With Rakuten Marketing Search, we’ve successfully refined our online marketing strategy and approach. Given the fiercely competitive retail landscape in this advancing digital age, it’s imperative that retailers stay ahead of the strategic curve. PacSun’s success is a clear picture of this,” said Tony Zito, CEO, Rakuten Marketing. “Kenshoo is a highly valued and established partner that enables us to drive tremendous performance and revenue success across our broad client portfolio, including PacSun.”
Founded in 1980 as a small surf shop in California, PacSun (pacsun.com) has grown to be a leading retailer offering a cross-section of emerging brands and trending fashion through the lens of Los Angeles. Throughout the contemporary, street wear and active lifestyle markets, PacSun partners with top brands to constantly offer curated collections, rare products and collaborations to consumers worldwide. Like many merchants operating in the highly competitive retail market, PacSun is keenly focused on exceeding the demands of today’s sophisticated shopper while elevating its online performance and performance and efficiency.
The winners of the fifth annual Kenshoo Infinity Awards were announced at Kenshoo’s K8 Summit on February 1, 2017. Also known as the Infinities, these awards showcase best-in-class performance marketing programs by global marketers leveraging Kenshoo’s native advertising platform. More than 40 leading brands and agencies submitted their campaigns for award consideration and Rakuten was selected as an honorable mention.
About Rakuten Marketing
Rakuten Marketing’s industry leading solutions empower marketers to thrive in their evolved role and achieve the full potential of digital marketing, efficiently and effectively, with data-informed insights that create consistent, engaging and influential experiences across screens. Offering an integrated solution, along with unique insights and consultative partnerships, Rakuten Marketing (rakutenmarketing.com) delivers the tools that marketers need to increase efficiency, productivity and performance. Rakuten Marketing is a division of Rakuten Inc. (4755: TOKYO), one of the world's leading Internet service companies. The company is headquartered in San Mateo, California, with offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States.