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NewswireTODAY - /newswire/ -
Cranbury, NJ, United States, 2007/04/05 - Folica.com, the web’s most popular beauty store extends their hair appliance assortment by adding the Sedu Revolution, an innovative, technologically advanced heat styling tool from American Beauty Supply.
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“As the exclusive online retailer of the best-selling Sedu line of flat irons and hair dryers, we are thrilled to add the Sedu Revolution to our product mix” says Michelle Mooney, Beauty Editor for Folica.com. "With an extensive line of hair appliances and heat styling tools already, we are always on the lookout for innovative products with cutting-edge technology” she explains. “This market is so competitive, you need to be the store that carries the next best thing, the must-have, the product everyone wants.” The Sedu Revolution is that product.
Already getting media attention, the Sedu Revolution Professional Nano Tourmaline Styling Iron uses a recently developed process that utilizes nano technology to micronize particles of tourmaline, infusing them directly into the plates of the appliance. Tourmaline – a semi-precious gemstone known for its negative ion properties – in this superfine form exudes a potent mass of negative ions, enabling the moisture to be sealed into the hair cuticle. This increased amount of ionic energy allows the hair appliance to give incredible ‘slip’ through the hair, while the revolutionary Freestyle Guiding System with anti-slip edges prevent the hair from slipping between the plates, allowing one smooth pass.
“Our customers are highly interactive and let us know what they think by reviewing our products. Everyone who has ever used a flat iron knows that some of them snag and pull your hair, causing damage and breakage” explains Mooney. “This tool promises to eliminate that, and the initial response from our customers has been wonderful.”
Promising to replace single purpose flat irons the Sedu Revolution is optimized for styling with unique curved edge plates that allow you freestyle and go from straight to curly with one styling tool.
Richard BenBasset Vice President of American Beauty Supply explains, “Women who want to have smooth, straight hair but also want to be able to create wavy to curly styles are going to love the styling versatility the new Sedu Revolution offers." "No matter what the latest hairstyle is, whether it is sleek and smooth, waves or curls, the new Sedu Revolution gives both the professional Stylist and at home user the versatility to create every look", says BenBassett.
With such extraordinary success of the original Sedu hair straightening iron, American Beauty Supply has decided to lead the way into the next generation of heat styling, the Sedu Revolution Nano Tourmaline Ionic Styling tool is available for sale through select partner salons nationwide, and through exclusive authorized online retailer.
About Folica
Founded in 1997, (Folica.com) is a leading beauty supply e-commerce site for customers and professionals. They offer thousands of product reviews, the ability to interact with fellow beauty lovers, an amazing product assortment at competitive prices, and unbeatable customer service.
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michelle[.]folica.com 
